The CPO’s job is to control how all that data is protected, managed, and used. CPOs speak the language of Internet technology – they are subject matter ex- perts in authentication codes, cookies, encryption, and spyware. The Chief Privacy Officer also typically oversees employee information within his or her own organization. The Chief Privacy Officer is the company’s go-to person when privacy questions arise related to the organization’s specific industry, so he or she must be thoroughly familiar with state and federal privacy laws and regulations.
Because the CPO essentially functions as the consumer advocate within the organization, anyone in this position should have a level of integrity which is beyond question. As it happens, one occupation which feeds well into privacy officer positions already takes ethical conduct into consideration: CPOs typically have legal backgrounds, so if you’re a digital marketer with a law degree, the privacy field could be a very attractive career path.