For the past month or so, I’ve been working on updating my list of ecommerce acronyms and abbreviations which first appeared in my book. Last year, I began noticing some new ones popping up on resumes and published a list of those ealier this year. I thought it might be useful to add some of the newer ones I’ve been seeing, and put everything in one place create a sort of “master list.” I am still in the process of adding definitions to all of these, but this should help in the event one of these slips your mind, or even if you’re just curious to know which ecommerce acronyms are considered cool. This will be a living, breathing list that I hope to update on a periodic basis. If you see something missing that you think should be included, please add it in the comments and I’ll add it to the list.
1PL-First Party Logistics
3 PL. Third Pary Logistics- Use of third-party businesses to outsource elements of your distribution, warehousing and fulfillment services.
A/B Testing (Also called Split Testing)- A method of conducting controlled, randomized experiments with the goal of improving a website metric.
Alt Text- Alt text is a text description that can be added to an image’s HTML tag on a web page.
API- Application Programming Interface- A set of tools, functions and procedures which allow software applications to communicate with one another
AOV– Average Order Value- The average total of every order placed on your ecommerce store over a defined period of time.
AR- Augmented Reality- Technology that superimposes a computer-generated image on a user’s view of the real world.
ASO- App Store Optimization
ATO- Assembled to Order
B2C/B2B/B2G/B2E- Business to Consumer, Business to Business, Business to Government, Business to Education.
BPA- Business Process Optimization
BPM- Business Process Management
BR– Bounce rate. The percentage of visitors to your store who navigate away from your website after viewing only one page.
CAC- Customer Acquisition Cost- The cost of acquiring one person who purchases from your website
CDN- Content Delivery Network
CLV- Customer Lifetime Value-.A prediction of the net profit attributed to your company’s entire future relationship with a customer.
CMS- Content Management System- Used to manage content on ecommerce stores.
CPC- Cost per click (also, Pay per Click)- The price paid when a user clicks on your pay-per-click (PPC) marketing campaign.
CPA- Cost per Action- An online advertising model in which you pay for a specific action such as a sale, a click or a form submission.
CPG- Consumer Packaged Goods
CPL- Cost per Lead. The amount you pay for leads that are delivered to you through your ad campaign.
CPM– Cost per Thousand Impressions- The amount of you pay another website for delivering one thousand views of your advertisement.
CR– Converstion Rate. The number of visitors to your website that make a purchase compared to your total number of website visitors.
CRM- Customer Relationship Management- The management of all of your company’s relationships and interactions with customers and potential customers.
CRO-Conversion Rate Optimization- The systematic process of increasing the percentage of your website visitors who make purchases on your store.
CSE- Comparison Shopping Engine
CSR- Customer Service Representative
CSS- Cascading Style Sheets
CTA- Call to Action- A prompt on your website that invites visitors to take a specified action.
CTR– Click-through Rate- The ratio of users who click on a specific link out of the total number of users who have viewed that page
CVC- Card Verification Code
CX- Customer Experience- The perception your website’s visitors have of your business after engaging with it online.
DDU- Delivered Duty Unpaid- An international trade term indicating that the seller is responsible for making a safe delivery of goods to a named destination.
DFO- Data Feed Optimization
DMA- Designated Market Area
DSP- Demand Side Platform
EAI- Enterprise Application Integration
eCP(x)- Effective Cost
EDI- Electronic Data Interchange
EPC- Earnings per click
ERP- Enterprise Resource Planning- A process used by companies to integrate the main functional areas of their businesses processes into a unified system
FTP- File Transfer Protocol
GA- Google Analytics
HIPPO- Highest Paid Person’s Opinion
HTML- Hypertext Markup Language- Standardised coding language for creating a webpage
IAB- Interactive Advertising Bureau
IM- Instant Messaging
ISP- Internet Service Provider
KPI- Key Performance Indicator- Evaluates or measures the success of an organization or of a particular activity.
LPO- Landing Page Optimization
LSA- Latent Symantic Analysis
MMS- Multimedia Messaging Service
MOM/QOQ/YOY- Month over month, quarter over quarter, year over years. Ways to measure relative business growth.
MRR- Monthly Recurring Revenue
MVT- Multivariate Testing
NM- Niche Marketing
O2O- Online to Online
OCM- Omnichannel Marketing
OOS- Out of Stock
OPM- Outsourced Program Management
ORM- Online Reputation Management
OS- Open Source
PCI Compliance- Refers to the Payment Card Industry Data Security Standard which was created to increase controls around cardholder data and reduce credit card fraud.
PHP- Hypertext Preprocessor
PIM- Product Information Management
PLA- Product Listing Ads
POD- Proof of Delivery
POS- Point of Sale- The place where a transaction actually occurs between seller and buyer
PV- Page View
QR Code- Quick Response Barcode- A feature or characteristic of your products or company that distinguish it from others of a similar nature and make it more appealing to consumers.
RDF- Resource Description Framework
RFQ- Request for Quotation
ROAS– Return on Ad Spend- Measures the efficacy of a digital advertising campaign
ROI- Return on Investment- The ratio between your net profit and the cost of your investment.
RON- Run of Network
ROS– Return on Sales- A ratio used to evaluate your company’s operational efficiency.
ROS- Run of Site
RPU- Revenue per User- A ratio used to express the amount of revenue your ecommerce business generates on a per-user basis.
RSS- An RSS feed is a type of online feed that allows your customers to receive regular updates from your website or blog
RTB- Real Time Bidding
SaaS- Software as a Service- Software as a service (SaaS) is a software and licensing delivery model in which software is licensed on a subscription basis and is centrally hosted
SEM– Search Engine Marketing. Search engine results pages (SERPs) are the pages displayed by search engines such as Google in response to a query by a searcher.
SEO- Search engine optimisation is the practice of increasing your website’s presence in search results organically
Search Engine Results Page- The pages displayed by search engines such as Google in response to a query by a searcher.
SKU- Stock Keeping Unit
SLA- Service Level Agreement
SMM– Social Media Marketing- Using social networking websites as a marketing tool for your campaigns.
SMO- Social Media Optimization
SMS- Short Message Service
SOW- Statement of Work
SOV- Share of Voice
SSL- Secure Sockets Layer
TCO- Total Cost of Ownership
TLD- Top Level Domain
UCE- Unsolicited Commercial Email
UGC- User Generated Content
UI- User Interface
URL- Uniform Resource Locater
USP- Unique Selling Proposition- A feature or characteristic of your products or company that distinguish it from others of a similar nature and make it more appealing to consumers.
UV- Unique Visitor
UX- User Experience
VAR- Value Added Reseller
VAT- Valued Added Tax
VM- Viral Marketing
VTC- View Though Click
VTR- View-Through Rates
W3C- World Wide Web Consortium
WAI- Web Accessibility Initiative
WAO- Web Analytics Optimization
WML- Wireless Markup Language
WMS- Warehouse Management System
WYSIWYG- What You See Is What You Get
XML- Extensive Markeup Language