eCommerce Recruiter Knowledge and Experience Working for You
I am proud to announce that I have been profiled among 11 leading Digital Influencers in the book, “Digital Influence for Baby Boomers,” by author Janet Granger.
Also, check out my feature interview in Digitalcommerce360 (Internet Retailer) April 2017
In my role as an eCommerce Recruiter, I am often asked: What in your opinion makes a good eCommerce Manager, Director or Vice President?
There are seven keys to the job: User experience (mobile and desktop), customer acquisition, improving conversion rates through good UI/UX and use of analytic tools, defining KPI’s, generating C-level friendly P and L reports, strategic, and good leadership skills.
Find someone with all of this, and you’re golden.
That’s what I do.
Our Candidates Solve Your Most Pressing Digital Marketing and Ecommerce Priorities:
Customer Data Integration, Analytics and Personalization
Ecommerce Platform Selection, Website Performance Improvement and Richer User Engagement
Demand Generation, Lead Acquisition, Conversion and Cross-Selling, Basket Size
Behavior-Based Insight Gathering For More Effective Segmentation and Targeting
Search Marketing, Online Advertising, Third Party Markets, Mobile
I literally “wrote the book” on digital marketing and ecommerce recruiting, “Careers in Ecommerce and Digital Marketing,” the first book of its kind on hiring, educational preparation, and the outlook for employment opportunities in ecommerce and digital marketing. Includes profiles of many of the nation’s top digital marketing and ecommerce practitioners. Available in the Kindle Store on Amazon.
Looking to build your eCommerce Dream Team? Check out the eCommerce and Digital Marketing staffing checklists on my dedicated Career and Team Staffing website.
I am the only ecommerce recruiter in the U.S. who has had hands-on experience launching, designing and managing a nationally marketed commercial online business, directmarketingcareers.com, which ranked among the “Top Ten Marketing Job Posting Sites on the Internet” (CareerXRoads). At its peak, directmarketingcareers.com featured more than 600 job postings representing a who’s who of leading online brands including Eddie Bauer, Amazon, eBay, Office Depot, Dell, CDW, Newegg, Victoria’s Secret, Williams-Sonoma, Systemax, L.L. Bean, Orchard Brands, Macy’s, Overstock.com, buy.com, Musician’s Friend, Cabela’s Nike, Oriental Trading, Abercrombie & Fitch, peapod, plus hundreds more.
Quoted extensively by leading marketing resource and research publications, including AdAge, Bloomberg, Internet Retailer, Digitalcommerce360, CMO Council, the DMA, Seeking Alpha, American Marketing Association, CBS Radio, MarketingProfs, Chief Merchant, Target Marketing, Chief Marketer and many more, on issues related to recruitment and hiring ecommerce-related talent. For three years, this ecommerce recruiter has been a panelist at The Midwest Digital Marketing Conference at the University of Missouri, St. Louis, one of the nation’s top gatherings of subject matter experts, college-level instructors and thought leaders in digital commerce. In 2018, I spoke at the innaugural B2BNext digital conference in Chicago, and will be appearing at the Internet Retail Conference and Exposition in Chicago June 27th in Chicago.
I also provideded exclusive analysis for EM+C magazine’s widely followed survey of employment trends in ecommerce marketing, conducted by the publishers of Target Marketing.
Recent eCommerce-Related Placements made by this eCommerce Recruiter
Director of Ecommerce
Corporate Vice President of Search Engine Marketing
Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. This particular company operates largely on an offline MLM business model and wanted to aggressively expands its online acquisition marketing efforts. They wanted someone who could interact with product managers and other departments, including executive level management, but also needed to be highly proficient with SEO/SEM, sponsored links, banner adds, mobile and email because of the small size and experience level of staff. It was also critical that they understand how their work impacts the overall business goals (something we put a great deal of emphasis on). Candidate has been in the position for two years making significant accomplishments, and in fact, his duties and responsibilities have been expanded as a result of his success to date.
Client is a Fortune 500 financial services firm looking at the time to hire its first Online Marketing and Ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push towards digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertising, our candidate has delivered far beyond expectations as the business becomes a recognized player in the online space in its industry. Among his many accomplishments: Increased natural search traffic by 30% due to website technical changes, link-building and onsite optimizations; created a triggered email program based on visitor and buyer past behavior and purchases, increasing email revenue by 15%; spearheaded the creation of a new corporate website.
Bernhart Associates was engaged to recruit a Director of Ecommerce for an $80M consumer marketer, in a confidential replacement search. The new position represented a level up from the incumbent. Reporting to the President, this position was responsible for driving all ecommerce revenue through a broad strategic approach managing website structure, design, content, navigation, SEM, PPC, web analytics, information architecture, branding, and site functionality, all of this in a high SKU environment. The site was experiencing a higher than satisfactory cart-abandonment rate and the client was also focused on growing organic traffic, boosting ROI on paid traffic and increasing conversation rates. Being able to work cross-functionally with other team members was also going to be key in the context of this particular organization’s culture. My candidate has been on the job nearly 3 years, and already has been awarded with a VP title for his accomplishments.
For the past 28, years, my reputation has been earned by providing leading companies top performing multichannel and ecommerce marketing talent under the most demanding deadlines, who meet and exceed expectations.
A proud member of many regional and national digital marketing and multichannel marketing associations, the Minnesota Association of Personnel Services, Data and Marketing Association, NCDM, Database Marketing Institute and the Advisory Board of Data University.