eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.


Transitioning from B2C to B2B Marketing

By |2021-05-04T20:03:22-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses [...]

How to Structure Your Ecommerce Team

By |2021-06-06T19:48:13-05:00April 4th, 2020|Digital Marketing|

Creating or adding to your commerce organizational structure During my 30+ years as an ecommerce recruiter I've had the opportunity to work with countless hundreds of online businesses, both B2C as B2B. I've placed executive ecommerce leaders and helped businesses recruit and hire entire ecommerce teams with established Fortune 1000 companies down [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2021-05-04T20:38:11-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of [...]

Digital Marketing Cultural Transformation

By |2021-05-04T20:38:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well [...]

The Big Opportunity In B2B Marketing Recruitment

By |2021-06-06T20:01:46-05:00February 16th, 2020|B2B Digital Marketing|

B2B marketing recruitment continues to be the fastest growing segment of my practice. McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2019. No question, I'm seeing that first hand in my B2B marketing recruitment practice. Five years ago, calls and [...]

DigitalCommerce360 Interviews Jerry Bernhart on the Employment Outlook for 2020

By |2021-05-04T20:42:07-05:00January 12th, 2020|Digital Marketing|

The growth of B2B digital commerce is forcing employers to look hard—and pay well—for managers and executives who know how to digitally engage customers . It’s still a candidate’s job market for qualified executives with the right skill set in B2B digital commerce, and the right candidate for any ecommerce job may, in fact, [...]

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