eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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Basics of Employment Contracts in Digital Marketing and Ecommerce

By |2019-11-23T13:09:17-05:00September 2nd, 2019|eCommerce|

As a Vice President Ecommerce executive recruiter, I can tell you that employment contracts are the exception rather than the rule for most VP-level digital marketing and ecommerce leadership positions. But I just had an employer tell a candidate to expect one. This particular candidate has never had an executive-level contract like this in the [...]

“Must Ask Questions” for Ecommerce Hiring

By |2019-12-02T11:57:54-05:00September 3rd, 2018|Digital Marketing|

Asking yourself the right questions before you start the interviewing process is key when hiring ecommerce leaders. November and December traditionally ushers in my busiest season of the year when it comes to ecommerce executive recruiting. That was certainly the case in 2018, and there is no reason to believe this year will [...]

Transitioning from B2C to B2B Marketing: Busting the Myth

By |2019-11-23T13:14:02-05:00August 21st, 2018|Digital Marketing|

Prompted by the enormous response to my LinkedIn posting, “Can B2C’ers transition to B2B?,” I have created this truly unique resource- a comprehensive compilation of comments which addresses that question head on. As you'll see by reading these responses, the myth that B2C'ers simply cannot transition to business-to-business is not only busted, this posting tears [...]

Digital Marketing Headhunter Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2019-11-23T13:16:27-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2019-11-23T13:17:21-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Marketing technology hiring to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of Bernhart Associates [...]

Digital Marketing Cultural Transformation

By |2019-11-29T11:22:07-05:00December 24th, 2017|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 28 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2019-11-23T13:26:09-05:00November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By |2019-11-23T13:27:52-05:00November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]