eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.


Digital Marketing Careers: Transitioning from Agency to Brand Side

By |2020-06-14T11:40:24-05:00June 14th, 2020|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]

Ecommerce Executive Recruiting: “Must Ask Questions” When Hiring Ecommerce Leaders

By |2020-05-17T16:12:09-05:00May 17th, 2020|Digital Marketing|

Formulating the right questions to ask before you start the interviewing process is key when hiring senior ecommerce leaders. Spring traditionally ushers in my busiest season of the year when it comes to ecommerce executive recruiting. That was certainly the case in 2019, and the COVID pandemic notwithstanding, I have been getting plenty [...]

Transitioning from B2C to B2B Marketing

By |2020-04-26T16:23:02-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses into [...]

How to Structure Your Ecommerce Team

By |2020-11-25T17:24:21-05:00April 4th, 2020|Digital Marketing|

Resourcing and staffing for ecommerce success During my 30 years as an ecommerce recruiter I've had the opportunity to work with many hundreds of online businesses, both B2C as B2B. I've placed executive ecommerce leaders and entire ecommerce teams with established Fortune 1000 companies all the way down to early stagers and start-ups. [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2020-03-31T12:22:49-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital [...]

Digital Marketing Cultural Transformation

By |2020-03-29T19:03:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as [...]