eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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How to Achieve Digital Marketing and Ecommerce Success

By |2020-08-16T16:01:06-05:00August 16th, 2020|Digital Marketing|

                                                The demand for digital marketing talent continues to grow As we turn into the backstretch of 2020, I look back as I always do this time of year and look for trends in the kind of searches I conducted- specifically, areas where demand was strongest. This past year, even despite the onset [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2020-08-09T21:37:17-05:00July 5th, 2020|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]

Ecommerce Executive Recruiting: “Must Ask Questions” When Hiring Ecommerce Leaders

By |2020-05-17T16:12:09-05:00May 17th, 2020|Digital Marketing|

Formulating the right questions to ask before you start the interviewing process is key when hiring senior ecommerce leaders. Spring traditionally ushers in my busiest season of the year when it comes to ecommerce executive recruiting. That was certainly the case in 2019, and the COVID pandemic notwithstanding, I have been getting plenty [...]

Transitioning from B2C to B2B Marketing

By |2020-04-26T16:23:02-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses into [...]

How to Structure Your Ecommerce Team

By |2020-05-11T21:21:35-05:00April 4th, 2020|Digital Marketing|

Resourcing and staffing for ecommerce success During my 30 years as an ecommerce recruiter I've had the opportunity to work with many hundreds of online businesses, both B2C as B2B. I've placed executive ecommerce leaders and entire ecommerce teams with established Fortune 1000 companies all the way down to early stagers and start-ups. [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2020-03-31T12:22:49-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital [...]

Digital Marketing Cultural Transformation

By |2020-03-29T19:03:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as [...]

DigitalCommerce360 Interviews Jerry Bernhart on the Employment Outlook for 2020

By |2020-03-28T20:22:18-05:00January 12th, 2020|Digital Marketing|

The growth of B2B digital commerce is forcing employers to look hard—and pay well—for managers and executives who know how to digitally engage customers . It’s still a candidate’s job market for qualified executives with the right skill set in B2B digital commerce, and the right candidate for any ecommerce job may, in fact, be [...]

Basics of Employment Contracts in Digital Marketing and Ecommerce

By |2019-11-23T13:09:17-05:00September 2nd, 2019|eCommerce|

As a Vice President Ecommerce executive recruiter, I can tell you that employment contracts are the exception rather than the rule for most VP-level digital marketing and ecommerce leadership positions. But I just had an employer tell a candidate to expect one. This particular candidate has never had an executive-level contract like this in the [...]

Digital Marketing Headhunter Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2020-04-26T16:25:18-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2019-11-23T13:17:21-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Marketing technology hiring to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of Bernhart Associates [...]

Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By |2019-11-23T14:29:09-05:00November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

Want To Get The Most From Your Digital Marketing Transformation? Make Sure You’re “All In.”

By |2019-11-23T14:47:04-05:00August 8th, 2016|Digital Marketing|

Recently a candidate reported back after an interview for a senior digital marketing leadership role with a client of mine, and she was still asking lot of questions. That’s a good thing. I want my candidates to ask lots of questions to fully understand the scope of the role, reporting relationships, company culture, among many [...]

A top Director of Ecommerce Recruiter Offers Some Tips From The Trenches

By |2019-11-23T14:51:09-05:00July 14th, 2016|eCommerce|

Recently I received an Ecommerce Director job description from a client (actually, it was spelled “E-Commerce” Director, but don’t get me started on AP style rules!). Nothing unusual there, except that it was exceptionally well-written. I think I write a pretty mean job spec myself. As a Director of Ecommerce recruiter who specializes in this [...]

Welcome to the Bernhart Associates Executive Search Blog

By |2019-11-23T14:52:53-05:00July 6th, 2016|Digital Marketing, eCommerce|

Jerry Bernhart is proud to be widely recognized as a “thought leader” in matters related to jobs and career development in ecommerce and digital/multichannel marketing.  This section features dozens of original and timely blog postings offering unique insight and fresh perspective on hiring key talent in these highly specialized fields.  We hope you’ll find the [...]

The “Softer” Side of Data Science

By |2019-11-23T15:14:43-05:00April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years- most notably artificial intelligence and machine learning- has given them a big boost in their decision-making firepower. But this particular report had a talent angle to [...]

A Vice President of Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By |2019-11-23T15:44:52-05:00February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]

Digital Marketing Transformation: The Power of Ecommerce and Digital Marketing

By |2019-11-23T15:52:14-05:00January 2nd, 2016|Digital Marketing, eCommerce|

  Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue [...]

Demand for Digital Marketing Managers Remains Strong

By |2019-11-23T16:10:19-05:00November 1st, 2015|Digital Marketing|

Thinking about your hiring needs for 2016?  If you're thinking about hiring a Digital Marketing Manager- roughly 7-10 years experience- you should start thinking about it now. CareerCast has released its list of jobs that it predicts employers will have the most difficulty filling next year, and it comes as no surprise that Marketing Manager [...]

Vice President of Ecommerce Recruiter Jerry Bernhart Shares His Hiring Advice

By |2019-11-23T16:16:48-05:00October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By |2019-11-23T16:21:34-05:00September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual stamp [...]

The 10 Habits of Highly Effective Digital Marketers

By |2019-11-23T16:30:20-05:00May 2nd, 2015|Digital Marketing|

Companies are paring back their budgets on traditional advertising and allocating more marketing dollars to digital. In many organizations, digital marketing now accounts for the majority of their marketing spend.  Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer engagement online. As [...]

Omnichannel Marketing Recruiting: What Makes A Good Omnichannel Marketer?

By |2019-11-23T17:34:08-05:00March 14th, 2015|marketing|

In my position as an experienced omnichannel marketing recruiting specialist, I deliver a lot of  presentations on talent management. I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. [...]

I Need an Ecommerce Leader. I Have LinkedIn. Why Should I Hire an Experienced Ecommerce Recruiter to Find Me One?

By |2020-10-26T09:14:16-05:00October 26th, 2020|Digital Marketing|

Excellent question. Last week I got a call from a Talent Acquisition Director at a company that is considering the use of a third party recruiter to help them hire a new VP of Ecommerce. I could tell from the tone of the discussion that she was not entirely sold on the idea of going "outside" [...]

Trends in Digital Marketing and Ecommerce Recruiting: A Report from the Trenches

By |2020-09-13T15:38:18-05:00September 13th, 2020|Digital Marketing|

These past nine months of 2020 have been unlike any period I have ever experienced since the beginning of my recruiting career more than 30 years ago.  The COVID crisis has turned the hiring landscape in digital marketing and ecommerce recruiting totally upside down. A year ago, certain specialties within digital marketing were in severe [...]

Marketing Automation Tools and Careers

By |2020-08-09T21:35:40-05:00July 26th, 2020|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

Digital Marketing Careers: Transitioning from Agency to Brand Side

By |2020-06-14T11:40:24-05:00June 14th, 2020|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]