eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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How to be Successful in Digital Marketing

By |2019-11-12T21:56:13-05:00November 10th, 2019|Digital Marketing|

The demand for digital marketing talent continues to grow As we near the end of 2019, I look back as I always do this time of year and look for trends in the kind of searches I conducted- specifically, areas where demand was strongest. This past year, I placed more Digital Marketing Managers, [...]

Advice on Writing Effective Job Descriptions by Digital Marketing Recruiter Jerry Bernhart

By |2019-11-10T20:19:12-05:00September 4th, 2019|Digital Marketing|

It’s a rare hiring manager who doesn’t tell me that he or she wants the best and the brightest candidate for their open positions. Of course. No one wants to settle for second banana. Problem is, a traditional digital marketing position description with its shopping list of required qualifications and specific platform "must haves" can [...]

Another Strong Year for My Digital Marketing and Ecommerce Recruiting Agency

By |2019-11-10T20:19:58-05:00September 3rd, 2019|Digital Marketing|

There are still 4 months left in 2019, but already this year is going down in the record books as the strongest ever for hiring in digital marketing and ecommerce, and the busiest year ever for my ecvommerce recruiting agency. Digital marketing knowledge has truly become a "must-have" tool in the market's toolkit. Without it, [...]

The Big Opportunity In B2B Marketing Recruitment

By |2019-11-10T20:39:15-05:00September 2nd, 2019|B2B Digital Marketing|

McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2018. No question, I'm seeing that first hand in the B2B marketing recruitment practice. Five years ago, calls and emails from B2B’ers accounted for maybe one quarter of my searches. Today, fully one-half [...]

Basics of Employment Contracts in Digital Marketing and Ecommerce

By |2019-11-10T20:42:29-05:00September 2nd, 2019|eCommerce|

As a Vice President Ecommerce executive recruiter, I can tell you that employment contracts are the exception rather than the rule for most VP-level digital marketing and ecommerce leadership positions. But I just had an employer tell a candidate to expect one. This particular candidate has never had an executive-level contract like this in the [...]

“Must Ask Questions” for Ecommerce Hiring

By |2019-11-12T22:30:24-05:00September 3rd, 2018|Digital Marketing|

Asking yourself the right questions before you start the interviewing process is key when hiring ecommerce leaders. November and December traditionally ushers in my busiest season of the year when it comes to ecommerce executive recruiting. That was certainly the case in 2017, and there is no reason to believe this year will [...]

Digital Marketing Headhunter Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2019-11-10T20:51:13-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2019-11-10T20:52:25-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Marketing technology hiring to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of Bernhart Associates [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2019-11-10T20:56:45-05:00November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2019-11-10T21:06:29-05:00October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]

Jerry Bernhart Featured in the April Edition of Internet Retailer

By |2019-11-10T21:49:29-05:00April 6th, 2017|Digital Marketing|

Jerry Bernhart featured in Internet Retailer I am proud to be featured in the April, 2017 edition of Internet Retailer: "What Qualities Online Retailers Seek"   Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, is one of the nation's preeminent and veteran digital marketing and ecommerce recruiters, and has been called the "voice" of best [...]

Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By |2019-11-10T22:07:23-05:00November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

Want To Get The Most From Your Digital Marketing Transformation? Make Sure You’re “All In.”

By |2019-11-10T22:21:12-05:00August 8th, 2016|Digital Marketing|

Recently a candidate reported back after an interview for a senior digital marketing leadership role with a client of mine, and she was still asking lot of questions. That’s a good thing. I want my candidates to ask lots of questions to fully understand the scope of the role, reporting relationships, company culture, among many [...]

A top Director of Ecommerce Recruiter Offers Some Tips From The Trenches

By |2019-11-10T22:25:31-05:00July 14th, 2016|eCommerce|

Recently I received an Ecommerce Director job description from a client (actually, it was spelled “E-Commerce” Director, but don’t get me started on AP style rules!). Nothing unusual there, except that it was exceptionally well-written. I think I write a pretty mean job spec myself. As a Director of Ecommerce recruiter who specializes in this [...]

Welcome to the Bernhart Associates Executive Search Blog

By |2019-11-10T22:26:22-05:00July 6th, 2016|Digital Marketing, eCommerce|

Jerry Bernhart is proud to be widely recognized as a “thought leader” in matters related to jobs and career development in ecommerce and digital/multichannel marketing.  This section features dozens of original and timely blog postings offering unique insight and fresh perspective on hiring key talent in these highly specialized fields.  We hope you’ll find the [...]

The “Softer” Side of Data Science

By |2019-11-10T22:46:09-05:00April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years- most notably artificial intelligence and machine learning- has given them a big boost in their decision-making firepower. But this particular report had a talent angle to [...]

A Vice President of Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By |2019-11-10T23:04:39-05:00February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]

Digital Marketing Transformation: The Power of Ecommerce and Digital Marketing

By |2019-11-10T23:10:27-05:00January 2nd, 2016|Digital Marketing, eCommerce|

  Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue [...]

Demand for Digital Marketing Managers Remains Strong

By |2019-11-10T23:15:15-05:00November 1st, 2015|Digital Marketing|

Thinking about your hiring needs for 2016?  If you're thinking about hiring a Digital Marketing Manager- roughly 7-10 years experience- you should start thinking about it now. CareerCast has released its list of jobs that it predicts employers will have the most difficulty filling next year, and it comes as no surprise that Marketing Manager [...]

Vice President of Ecommerce Recruiter Jerry Bernhart Shares His Hiring Advice

By |2019-11-10T23:21:01-05:00October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By |2019-11-10T23:26:04-05:00September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual stamp [...]

The 10 Habits of Highly Effective Digital Marketers

By |2019-11-10T23:30:27-05:00May 2nd, 2015|Digital Marketing|

Companies are paring back their budgets on traditional advertising and allocating more marketing dollars to digital. In many organizations, digital marketing now accounts for the majority of their marketing spend.  Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer engagement online. As [...]

Omnichannel Marketing Recruiting: What Makes A Good Omnichannel Marketer?

By |2019-11-11T09:49:11-05:00March 14th, 2015|marketing|

In my position as an experienced omnichannel marketing recruiting specialist, I deliver a lot of  presentations on talent management. I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. [...]

Hiring Artificial Intelligence Experts to Boost Your Business. Many of My Clients Are

By |2019-11-10T20:45:11-05:00November 19th, 2018|Digital Marketing|

  When I ask my clients, “What will be the most important initiative for your organization in 2019?,” many respond: “Smarter use of data." No real surprise there: This has been a top priority for as long as marketers can remember. But what’s changing is the rapid advance in Artificial Intelligence (AI). According to a recent survey [...]

Transitioning from B2C to B2B Marketing: Busting the Myth

By |2019-11-10T20:47:45-05:00August 21st, 2018|Digital Marketing|

Prompted by the enormous response to my LinkedIn posting, “Can B2C’ers transition to B2B?,” I have created this truly unique resource- a comprehensive compilation of comments which addresses that question head on. As you'll see by reading these responses, the myth that B2C'ers simply cannot transition to business-to-business is not only busted, this posting tears [...]