Marketers: Here Is Your Call

By |2022-06-22T15:39:38-05:00June 18th, 2022|Digital Marketing|

It's a new world for marketing leaders In my more than three decades as an executive recruiter in the field of marketing, I have never seen employers facing such tumultuous times. There has been more change and uncertainty crammed into the past six months than many organizations experienced in the previous 5 [...]

Digital Marketing Executive Search: Now’s the Time to Pick Up Strong Talent

By |2021-06-06T18:14:07-05:00March 21st, 2021|Digital Marketing, eCommerce|

If you’re a hiring manager, you may not realize it but you’re staring a rare opportunity in the face. Believe me, after being in the digital marketing executive search business for more than 2o years and surviving multiple recessions, a dot-com bust, market meltdowns, you name it, I recognize a good window of opportunity [...]

Digital Marketing Hiring: Transitioning from Agency to Client Side

By |2021-06-06T18:20:27-05:00February 21st, 2021|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and [...]

Recruiting a Digital Marketing Manager? Demand Remains Strong

By |2021-06-06T18:22:43-05:00February 14th, 2021|Digital Marketing|

People often ask me as a leading digital marketing manager recruitment specialist: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO Managers and email specialists, to thought leaders who can help transform more traditional companies into [...]

B2B Digital Hiring

By |2021-06-06T18:31:11-05:00February 7th, 2021|Digital Marketing|

As many of my blog readers know, I’ve written about B2B digital transformation and B2B digital hiring for many years. The shift by many old-line industries into digital has been a slow move, but the success stories show how B2B digital transformation can radically streamline processes, eliminate red tape and create a powerful customer [...]

Ecommerce Recruiting Forecast

By |2021-05-04T19:53:35-05:00December 14th, 2020|Digital Marketing|

With 2021 just around the corner, it's time for my annual ecommerce recruiting forecast, when I take my crystal ball off the shelf, peer through its smooth, round glassy dome and see what's ahead for marketers, and more specifically, marketers who are thinking about making a move. While the overall volume of hiring in [...]

Transitioning from B2C to B2B Marketing

By |2021-05-04T20:03:22-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses [...]

How to Structure Your Ecommerce Team

By |2022-10-07T10:34:48-05:00April 4th, 2020|Digital Marketing|

Creating or adding to your commerce organizational structure During my 33+ years as a marketing/ecommerce recruiter, I've had the opportunity to work with countless hundreds of online businesses, both B2b as well as B2C. I've placed executive ecommerce leaders and helped businesses recruit and hire entire ecommerce teams with clients ranging from [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2021-05-04T20:38:11-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of [...]

Digital Marketing Cultural Transformation

By |2021-05-04T20:38:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well [...]

The Big Opportunity In B2B Marketing Recruitment

By |2021-06-06T20:01:46-05:00February 16th, 2020|B2B Digital Marketing|

B2B marketing recruitment continues to be the fastest growing segment of my practice. McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2019. No question, I'm seeing that first hand in my B2B marketing recruitment practice. Five years ago, calls and [...]

DigitalCommerce360 Interviews Jerry Bernhart on the Employment Outlook for 2020

By |2021-05-04T20:42:07-05:00January 12th, 2020|Digital Marketing|

The growth of B2B digital commerce is forcing employers to look hard—and pay well—for managers and executives who know how to digitally engage customers . It’s still a candidate’s job market for qualified executives with the right skill set in B2B digital commerce, and the right candidate for any ecommerce job may, in fact, [...]

Another Strong Year for Ecommerce Recruiting

By |2021-06-06T20:09:44-05:00December 4th, 2019|Digital Marketing|

There is still about one month left before the New Year, but already it's is going down in the record books as the strongest ever for hiring in digital marketing and ecommerce, and the busiest year ever for my ecommerce recruiting agency. Digital marketing knowledge has truly become a "must-have" tool in the market's [...]

The Basics of Employment Contracts in Digital Marketing and Ecommerce

By |2021-05-04T20:46:02-05:00September 2nd, 2019|eCommerce|

As a Vice President Ecommerce executive recruiter, I can tell you that employment contracts are the exception rather than the rule for most VP-level digital marketing and ecommerce leadership positions. But I just had an employer tell a candidate to expect one. This particular candidate has never had an executive-level contract like this in [...]

Digital Marketing Headhunter Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2021-05-04T20:46:55-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2021-05-04T20:48:01-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Marketing technology hiring to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of Bernhart [...]

Want To Get The Most From Your Digital Marketing Transformation? Make Sure You’re “All In.”

By |2021-05-04T21:18:32-05:00August 8th, 2016|Digital Marketing|

Recently a candidate reported back after an interview for a senior digital marketing leadership role with a client of mine, and she was still asking lot of questions. That’s a good thing. I want my candidates to ask lots of questions to fully understand the scope of the role, reporting relationships, company culture, among [...]

A top Director of Ecommerce Recruiter Offers Some Tips From The Trenches

By |2021-05-04T21:19:56-05:00July 14th, 2016|eCommerce|

Recently I received an Ecommerce Director job description from a client (actually, it was spelled “E-Commerce” Director, but don’t get me started on AP style rules!). Nothing unusual there, except that it was exceptionally well-written. I think I write a pretty mean job spec myself. As a Director of Ecommerce recruiter who specializes in [...]

Welcome to the Bernhart Associates Executive Search Blog

By |2021-05-04T21:20:33-05:00July 6th, 2016|Digital Marketing, eCommerce|

Jerry Bernhart is proud to be widely recognized as a “thought leader” in matters related to jobs and career development in ecommerce and digital/multichannel marketing.  This section features dozens of original and timely blog postings offering unique insight and fresh perspective on hiring key talent in these highly specialized fields.  We hope you’ll find [...]

The “Softer” Side of Data Science

By |2021-05-04T21:24:59-05:00April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years- most notably artificial intelligence and machine learning- has given them a big boost in their decision-making firepower. But this particular report had a talent angle [...]

A Vice President of Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By |2021-05-04T21:31:32-05:00February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in [...]

Digital Marketing Transformation: The Power of Ecommerce and Digital Marketing

By |2021-05-04T21:33:59-05:00January 2nd, 2016|Digital Marketing, eCommerce|

Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue [...]

Vice President of Ecommerce Recruiter Jerry Bernhart Shares His Hiring Advice

By |2021-05-04T21:37:04-05:00October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By |2021-06-06T21:50:18-05:00September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual [...]

The 10 Habits of Highly Effective Digital Marketers

By |2021-06-06T16:48:25-05:00May 2nd, 2015|Digital Marketing|

The move Companies are paring back their budgets on traditional advertising and allocating more marketing dollars to digital. In many organizations, digital marketing now accounts for the majority of their marketing spend.  Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer [...]

Omnichannel Marketing Recruiting: What Makes A Good Omnichannel Marketer?

By |2021-05-04T21:43:10-05:00March 14th, 2015|marketing|

In my position as an experienced omnichannel marketing recruiting specialist, I deliver a lot of  presentations on talent management. I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating [...]

How to Hire A Great Ecommerce Leader

By |2021-10-24T16:07:00-05:00May 9th, 2021|Digital Marketing|

I address many topics relating to ecommerce leaders in this blog, podcasts and interviews. Most companies tell me they're looking for a "strong" leader, or an "experienced" leader, or some variation thereof, and pretty much assume that applicants will have the requisite leadership skills. As a recruiter who has specialized in ecommerce and digital [...]

What to Know When Hiring an Ecommerce Leader

By |2021-10-24T16:13:10-05:00April 25th, 2021|eCommerce|

Hiring an ecommerce leader, whether it be a Manager or a Director or a Vice President, is a big deal. It can represent one of the most important hires a business can make, if not THE most important for organizations that sell products exclusively online. It will touch practically all aspects of a company's [...]

Recruiting a Social Media Manager? Social Media Recruiter Jerry Bernhart Shares His Checklist

By |2021-06-06T18:24:37-05:00February 14th, 2021|Social Media|

There’s a solid business case for social media activity: Consumers like engaging with a “social brand.” A study by Social Media Link found that consumers trust product recommendations from people they know almost twice as much as they trust what they see and hear on traditional media and advertising. In fact, customers are starting [...]

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