eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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Words of Advice from a Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By | November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

Exclusive: The President of Brookstone Reveals His Secret To Success in Ecommerce and Digital Marketing

By | November 5th, 2016|Digital Marketing|

The recent headline in Internet Retailer said it all:  Brookstone Hires an Ecommerce Veteran As Its New CEO. How cool. An ecommerce guy gets the top spot at an iconic retailer. I’m sure that was an inspiring announcement for VP’s of Ecommerce everywhere who aspire to the C-Suite and ultimate success in ecommerce. For the [...]

The Advantages Of Digital Marketing Freelancing While Working Full-Time

By | November 3rd, 2016|Digital Marketing|

Response from employer after I submitted a candidate for a Digital Marketing Director position: “Strong candidate, but it appears he’s doing work on the side. We have a policy here that prohibits outside digital marketing freelancing. I want someone who’s going to focus their full attention on my business. I’m going to pass.” I realize [...]

Going “Wide” In Your Online eCommerce Recruiting Strategy

By | October 30th, 2016|Digital Marketing|

The new President and CEO of Procter & Gamble is not exactly the first person you think of when the topic turns to developing an ecommerce recruiting strategy to attract the best talent in digital marketing and ecommerce. Not to belittle his accomplishments, of course. Roger Taylor worked his way up to the top job [...]

Looking for an SEO Consultant? Watch for Red Flags!

By | October 30th, 2016|SEO|

“Good SEO consulting work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” - Jill Whalen One of the most common requests I get from employers looking for freelance help is for SEO consulting. The good ones are worth their weight in one of [...]

B2B Digital Sales: The Times They Are A Changing

By | October 17th, 2016|B2B Digital Marketing|

Call me old fashioned.  When I think of the B2B selling process, I think of hitting the road and meeting prospects in person; “wining and dining,” as it were. I still find it a bit perplexing that you can close large, complex deals absent face-to-face interaction- you know, that “look me in the eye and [...]

CRM Skills: The Critical Importance of Collaboration

By | October 16th, 2016|CRM|

What an amazing time to be in marketing. What an amazing time to be in CRM and to have the right CRM skills. As a major focus of mine for more than two decades, I’ve seen customer engagement evolve from the birth of the first SaaS vendor to the formation of in-house CRM Centers of [...]

The Use of Social Media in Hiring Decisions

By | October 16th, 2016|Social Media|

When it comes to searching for a new job, social media can work both ways. We all know how sites like LinkedIn, Facebook and Twitter can be great for networking, and we also know that employers use those same social networks to research candidates for their social media hiring. One of my candidates just learned [...]

The Resume Black Hole Still Lives: 25 Years Later

By | October 16th, 2016|Digital Marketing|

The resume black hole never goes away. Below is an excerpt from a candidate record I entered into an older, pre-internet recruiting database. Entry was made on January 23, 1992: “Candidate sent out approx. 80 resumes to ads in classifieds.  Got one interview, about a dozen rejection letters, the rest no response. Black hole. Says [...]

Bernhart Associates Thought Leadership Postings

By | September 28th, 2016|Digital Marketing, eCommerce|

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