eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.


Looking to Hire and Ecommerce Leader in 2019? Here are the Questions You Should Ask

By | September 3rd, 2018|Digital Marketing|

  September traditionally ushers in my busiest season of the year when it comes to hiring an Ecommerce Leader. That was certainly the case in 2017, and there is no reason to believe this year will be any different. Employers are setting their budgets for 2019, and that includes plans to hire both permanent and [...]

Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By | April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By | April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Hiring the right markting technology talent to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart [...]

The Vice President of Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in overall business strategy. Salaries for [...]

The Growing Demand for B2B Digital Marketing and Ecommerce Specialists

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B digital marketing and ecommerce hiring. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities. Look at [...]

Your Digital Marketing Career: Making the Resume “Black Hole” a Little Less Black

By | June 25th, 2017|Digital Marketing|

A lot can happen in 30 years, particularly when it comes to technology in the recruiting industry. In the late 1980’s, there WAS no technology. There WAS no such thing as a digital marketing career.  State of the art was 3X5 index cards in plastic boxes. That was pretty much my “Salesforce” of the day [...]

Jerry Bernhart Featured in the April Edition of Internet Retailer

By | April 6th, 2017|Digital Marketing|

Jerry Bernhart featured in Internet Retailer I am proud to be featured in the April, 2017 edition of Internet Retailer: "What Qualities Online Retailers Seek" digital marketing recruiter, ecommerce recruiter, e-commerce recruiter, marketing recruiter, CRM recruiter, CMO recruiter

Must-Have Skills for Digital Marketing Leaders in 2017

By | January 2nd, 2017|Digital Marketing|

This past year, I placed more Digital Marketing Managers, Directors and Vice Presidents of Digital Marketing than all other categories combined. As businesses continue to shift marketing budgets away from traditional advertising and into digital, the demand for digital marketing leaders has never been greater. Organizations are hungry for candidates who are well grounded in [...]

Words of Advice from a Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By | November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

Going “Wide” In Your Online eCommerce Recruiting Strategy

By | October 30th, 2016|Digital Marketing|

The new President and CEO of Procter & Gamble is not exactly the first person you think of when the topic turns to developing an ecommerce recruiting strategy to attract the best talent in digital marketing and ecommerce. Not to belittle his accomplishments, of course. Roger Taylor worked his way up to the top job [...]

Ecommerce and Digital Marketing Hiring Trends

By | September 4th, 2016|Digital Marketing, eCommerce|

When it comes to digital marketing hiring trends, ever wonder how long digital marketers and ecommerce specialists stay in one job? It’s something I think about often, and one of these days I’m going to do what I did back in 2009 when I tried to answer that same question. Many of you with more [...]

Want To Get The Most From Your Digital Marketing Transformation? Make Sure You’re “All In.”

By | August 8th, 2016|Digital Marketing|

Recently a candidate reported back after an interview for a senior digital marketing leadership role with a client of mine, and she was still asking lot of questions. That’s a good thing. I want my candidates to ask lots of questions to fully understand the scope of the role, reporting relationships, company culture, among many [...]

Ecommerce Manager Job Description: Some Tips From The Trenches

By | July 14th, 2016|eCommerce|

Recently I received an Ecommerce Manager job description from a client (actually, it was spelled “E-Commerce” Manager, but don’t get me started on AP style rules!). Nothing unusual there, except that it was exceptionally well-written. I think I write a pretty mean job spec myself. I’ve been writing them since the dawn of the internet, [...]

Welcome to the Bernhart Associates Executive Search Blog

By | July 6th, 2016|Digital Marketing, eCommerce|

Jerry Bernhart is proud to be widely recognized as a “thought leader” in matters related to jobs and career development in ecommerce and digital/multichannel marketing.  This section features dozens of original and timely blog postings offering unique insight and fresh perspective on hiring key talent in these highly specialized fields.  We hope you’ll find the [...]

Facing Digital Disruption? Hire a Digital Disruption Buster

By | July 3rd, 2016|Digital Marketing|

During the course of any given week I read dozens of job descriptions for digital marketing and ecommerce leaders. For the most part they’re very well-written, drafted by owners and other stakeholders who’ve become pretty savvy when it comes to online marketing. In fact, many of them who contact my office are actually doing part [...]

The Rise of the Chief Digital Officer (aka “Cultural” Digital Officer)

By | June 12th, 2016|Digital Marketing|

With the recent completion of a Chief Digital Officer search, I thought it would be timely to examine the growing demand for CDO’s (the rise of the Chief Digital Officer), and how success in these senior leadership roles is defined. I know that among the IR-500,  about a half-dozen e-tailers have added this position in [...]

The Vice President of Ecommerce: Wizards of the Modern Marketing Era

By | June 11th, 2016|eCommerce|

For the first time, I am recruiting and placing Vice President Ecommerce leaders who are card-carrying members of the 15 year-club, those who have at least 15 years of experience or more with dot-coms. I am matching them up with a growing number of businesses that are asking for a different kind of ecommerce talent.  [...]

The Challenges of Creating a Digital Culture

By | May 7th, 2016|Digital Marketing|

Recently I sat down with the President of a small B2B company about the need to hire a new digital product leader. The role represented a whole new level of leadership in digital product development for this particular business, so making the right cultural fit was mission critical (which is why I spent time on-site [...]

Data Science Skills: The “Softer” Side of Data Science

By | April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years- most notably artificial intelligence and machine learning- has given them a big boost in their decision-making firepower. But this particular report had a talent angle to [...]

A Vice President Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By | February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]

The State of the Union for Digital Marketing and Ecommerce Jobs Is….. Good!

By | January 17th, 2016|Digital Marketing, eCommerce|

In the spirit of President Obama's State of the Union address last week,  I’m here to tell you that as a recruiter who has specialized in the marketing field for some 27 years, the state of the union- as far as digital marketing and ecommerce jobs is oncerned- is sound. In fact, it's about as good [...]

Digital Marketing Transformation: The Power of Ecommerce and Digital Marketing

By | January 2nd, 2016|Digital Marketing, eCommerce|

  Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue [...]

Digital Marketing and Ecommerce Jobs: What Employers Are Looking For

By | December 20th, 2015|Digital Marketing|

Each year at this time, I like to look back on the year just passed and reflect on the candidates I placed into digital marketing and ecommerce jobs, and what it was that made them attractive to the employers who hired them.  They came in at all levels, from President and CEO to individual contributors.  [...]

A CRM Recruiter’s Working Knowledge: What To Look For When Hiring a Senior CRM Leader

By | December 5th, 2015|CRM|

Recently, I received a call from a nationally known financial services firm we all know, and they were interested in talking with me about a search for a Director of CRM, their first such hire. What they really needed was a VP, but they just didn’t know it yet.  That would have been the perfect [...]

The Battle for the Digital Marketing Manager Heats Up

By | November 1st, 2015|Digital Marketing|

Thinking about your hiring needs for 2016?  If you're thinking about hiring a Digital Marketing Manager- roughly 7-10 years experience- you should start thinking about it now. CareerCast has released its list of jobs that it predicts employers will have the most difficulty filling next year, and it comes as no surprise that Marketing Manager [...]

What To Look For When Hiring An Ecommerce Leader

By | October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By | September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual stamp [...]

Defining Excellence on a Chief Marketing Officer Job Description in the Digital Age

By | August 16th, 2015|Executive Level|

See my job description for a Chief Marketing Officer Look up the word "change" in the dictionary, and you just might redirected to see "Chief Marketing Officer." As if the role of the Chief Marketing Officer isn't big enough, the responsibilities of the modern CMO continue to evolve and broaden. All you have to do [...]

The 10 Habits of Highly Effective Digital Marketers

By | May 2nd, 2015|Digital Marketing|

Companies are paring back their budgets on traditional advertising and allocating more marketing dollars to digital. In many organizations, digital marketing now accounts for the majority of their marketing spend.  Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer engagement online. As [...]

What Makes A Good Multichannel Marketer?

By | March 14th, 2015|marketing|

In my corporate presentations on talent management, I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers, they represent the top 20% of the multichannel [...]

The “Softer”​ Side of B2B Ecommerce: Influencing Skills

By | May 30th, 2019|Digital Marketing|

Data and analytics, technical acumen, and understanding the needs of the customer are what I call the "big three" hard skills required for success in B2B ecommerce. But sometimes overlooked when it comes to building your capabilities are the softer skills, specifically, influencing. The word "influencer" is frequently found on B2B ecommerce and digital marketing [...]

From Purple Squirrel to Road Kill

By | February 3rd, 2019|Digital Marketing|

  Once upon a time there was a King who ruled The Land of The Purple Squirrel. He was a good King, growing his Kingdom from start-up to an esteemed producer of fine yarn. His castle was made of the finest stones. Inside, 20 spinners labored to turn clean fluffy wool into yarn for garment [...]

Are You Using Artificial Intelligence to Boost Your Business? Many of My Clients Are

By | November 19th, 2018|Digital Marketing|

  When I ask my clients, “What will be the most important initiative for your organization in 2019?,” many respond: “Smarter use of data." No real surprise there: This has been a top priority for as long as marketers can remember. But what’s changing is the rapid advance in Artificial Intelligence (AI). According to a recent survey [...]

Mythbusting: Transitioning Your Career from B2C to B2B Marketing

By | August 21st, 2018|Digital Marketing|

Prompted by the enormous response to my LinkedIn posting, “Can B2C’ers transition to B2B?,” I have created this truly unique resource- a comprehensive compilation of comments which addresses that question head on. As you'll see by reading these responses, the myth that B2C'ers simply cannot transition to B2B marketing is not only busted, this posting [...]

Career Implications in the Convergence of Marketing and Technology

By | May 20th, 2018|Digital Marketing|

During a recent visit with a client I was shown the office of the VP of Digital Marketing, whom I expect to place there soon. There was an empty desk, a small meeting table, some chairs, a couple of pictures on the wall. Nothing unusual. But what was significant was the office right next door: [...]

Making Your Resume “MarTech” Ready

By | April 4th, 2018|Digital Marketing|

In one of my recent coaching sessions on, I was asked by a Director-level Marketing candidate to review her resume and tell her whether or not I would consider her a strong “marketing technologist”, or MarTech as it is also called.  She was targeting her job search for marketing technology jobs. The term itself [...]

Cultural transformation in Digital Marketing

By | December 24th, 2017|Digital Marketing|

I write a lot about the importance of cultural transformation in digital marketing when it comes to recruiting and placing leaders in this specialty. It was important when I first started recruiting senior marketing leaders some 28 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as employers [...]