Bernhart Associates Executive Search, LLC, collects and compiles salary data from thousands of marketing professionals during the course of each year to produce this digital marketing salary guide.  Data shown in the table below is from information collected during 2017/2018. Sources: Active candidates, prospective candidates, active clients, past clients, prospective clients, associates and partners. Salary data collected by Bernhart Associates Executive Search, LLC, for the Digital Marketing Salary Guide is not independently verified.

Position Title Metro Areas Pop. 20M to 2.5M Metro Areas Pop. 2.5M to 250K Metro Areas Pop. Below 250K
Minimum Mean Maximum Minimum Mean Maximum Minimum Mean Maximum
Manager of Digital Marketing $107,118 $123,158 $138,114 $101,364 $111,588 $139,502 $76,491 $89,045 $113,361
Director of Digital Marketing $144,522 $161,101 $181,430 $135,755 $141,787 $164,041 $123,615 $132,990 $149,772
Director of Ecommerce and Digital Marketing
$146,999 $169,803 $188,424 $153,929 $149,414 $183,208 N/A N/A N/A
Manager of Marketing Analytics
$121,118 $116,858 $146,614 $93,367 $118,488 $139,502 $74,291 $96,045 $107,861
Director of Direct Marketing $139,022 $158,211 $177,030 $134,787 $142,150 $165,811 $114,815 $130,684 $146,547
Director of Ecommerce $133,598 $164,803 $195,024 $126,429 $146,814 $174,408 $121,860 $135,282 $146,230
Vice President of Ecommerce $177,470 $233,490 $277,803 $164,879 $189,014 $251,609 $169,260 $182,124 $208,209
Vice President of Marketing $196,683 $242,900 $277,736 $188,071 $211,141 $245,182 N/A N/A N/A
Director of Marketing $146,198 $164,410 $181,814 $131,254 $144,441 $173,456 N/A N/A N/A
Manager of SEO $96,313 $133,940 $153,270 $90,698 $123,463 $135,680 $77,086 $86,557 $125,971