Bernhart Associates Executive Search, LLC, collects and compiles salary data from thousands of marketing professionals during the course of each year to produce this digital marketing salary guide. Data shown in the table below is from information collected during 2016/2017. Sources: Active candidates, prospective candidates, active clients, past clients, associates and partners. Salary data collected by Bernhart Associates Executive Search, LLC, is not independently verified.
| Position Title | Metro Areas Pop. 20M to 2.5M | Metro Areas Pop. 2.5M to 250K | Metro Areas Pop. Below 250K | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Minimum | Mean | Maximum | Minimum | Mean | Maximum | Minimum | Mean | Maximum | |
| Manager of Digital Marketing | $93,744 | $112,871 | $128,286 | $85,789 | $112,353 | $126,820 | $69,538 | $78,223 | $103,056 |
| Director of Digital Marketing | $131,384 | $148,274 | $164,937 | $123,414 | $141,626 | $149,129 | $112,378 | $124,537 | $136,157 |
| Director of Ecommerce and Digital Marketing |
$133,636 | $153,458 | $171,295 | $129,936 | $143,104 | $166, 553 | N/A | N/A | N/A |
| Manager of Marketing Analytics |
$73,744 | $99,871 | $133,286 | $75,789 | $111,353 | $126,820 | $67,538 | $78,223 | $98,056 |
| Director of Direct Marketing | $126,384 | $148,374 | $160,937 | $122,534 | $141,046 | $150,738 | $104,378 | $122,440 | $133,225 |
| Director of Ecommerce | $129,636 | $153,458 | $177,295 | $114,936 | $137,104 | $158, 553 | $110,782 | $126,620 | $132,937 |
| Vice President of Ecommerce | $161,337 | $198,628 | $252,073 | $149,890 | $177,286 | $228,736 | $153,873 | $168,295 | $189,281 |
| Vice President of Marketing | $178,803 | $213,546 | $252,488 | $170,974 | $201,283 | $222,893 | N/A | N/A | N/A |
| Director of Marketing | $132,908 | $149,464 | $165,286 | $119,322 | $144,038 | $157,689 | N/A | N/A | N/A |
| Manager of SEM | $87,558 | $112,673 | $139,337 | $82,453 | $106,785 | $123,346 | $66,442 | $74,143 | $96,338 |