digital marketing remote work

All of a sudden, it’s cool to be a digital marketing remote worker.

It’s amazing to think that just one month ago I was still having difficulty convincing stubborn clients who believed there was no room for remote work in digital commerce. Everyone needs to be in the office where they can collaborate and share information, they argued.  The technology just isn’t there to make it work, they claimed. I have less control over what my workers do and when they do it, they feared.

I just have one thing to say to the naysayers: It’s not as difficult as you think.

Allow me to address your concerns by sharing my checklist of top platforms used by my clients who have successfully developed remote working capabilities:

File Sharing

Many of my clients are using tools such as Google Drive, Drop Box and Box (box.com) for file sharing.

Videoconferencing

Zoom, Skype and WebEx are just a few of the popular videoconferencing apps that are available.

Email and Texting Apps

Slack messaging, or Microsoft Teams are now the preferred way of instant messaging for many of my employers.

Projects

Collaboration apps for team projects include  Basecamp, Asana and Trello.

Common communication apps: Skype, Zoom, Slack, Chatter

Spreadsheets

Google’s office apps suite, including Google Docs for writing and Google Sheets for spreadsheets make digital marketing remote work seamless.

Remote Training

There is tons of digital marketing remote work training available on learning websites such as LinkedIn Learning, Courseara, Udemy, YouTube, many others. If you search for  “remote work” on LinkedIn, you’ll find more than a dozen free online courses for both workers and managers. There are also lots of free online tutorials provided by the app developers themselves, including Microsoft’s on-demand end-user training videos for Teams, Slack tutorials, Zoom’s instructor-led online training classes, and free video lessons for adult learners that Google offers for its office apps suite, including Docs, Sheets and Slides.

In your spare time, check out my list of other educational resources to help advance your knowlege in ecommerce and digital marketing.

Time Management

Being remote sometimes requires more time management discipline, and there are plenty of tools to help: Toggle tracks productivity, Evernote is an app you already may be familiar with for organizing ideas and to-do lists. It also allows you to record meetings. Trello is a popular app for task management, and Microsoft To Do is a task management app that lets you create a personalized daily planner and set one-time or recurring due dates and reminders.

Call me old-fashioned, but I’ve used a good old fashioned paper calendar for the thirty years I’ve been home gaming. No complaints.

It is also important that your digital marketing remote workers keep a regular work schedule. I have difficulty when a candidate tells me that the reason they like telecommuting is because they can do the work whenever they want.  You need to follow a rhythm, otherwise it will be way too easy to become distracted. My wife and kids have always known that during my scheduled work hours, they are not to interrupt me unless it is something that can wait.

VERY IMPORTANT: Make sure you have an ergonomic chair and desk set-up so that your computer monitor and keypad don’t cause any unnecessary strain on your back, eyes, wrists and so on. I’ve had it all over the years: Neck pain, wrist pain, eye strain, you name it. Ignoring these physical aspects of your work will have long-term consequences.

For more on the ergonomic considerations, check out this short video by ergonomics expert Dr. Matthew Devoe:

Take short two hour breaks throughout the day.  They’re essential to your wellness.

Stay hydrated. I keep a carafe of water on my desk, and sip on it all day long.

Having a fast, reliable internet connection is key, along with a webcam and a microphone. Most computers and laptops have these built-in, but I’d also recommend investing in an external USB microphone that you can easily plug into your computer. If possible, use an Ethernet cable to connect to the internet and turn off Wi-Fi. I’ve been doing that for years  and it helps boost connection speed, not to mention eliminating potential security concerns that come with a Wi-Fi signal.

One more thing (which may seem a little crazy), but I have some a few of those motivational posters on my wall, and smaller versions on my desk. For those of you who remember “Successories”, let’s just say I was a steady customer. When you’re alone and having a crappy day, these things have a funny way of uplifting your state of mind.

If you’re a digital marketing who’s been looking for that opportunity to work at home, I can’t think of too many other fields that lend themselves better to remote work.