For those who may not have seen it, Target Marketing recently published a cover story on what to look when interviewing digital marketing candidates as you fill key digital marketing jobs and building your marketing dream team. The very insightful piece was written by Heather Fletcher, who is Senior Content Editor at Target Marketing (NAPCO Media) and a freelance reporter with the New York Times. It includes interviews with some key figures in digital marketing recruiting and marketing, and also features Bruce Biegel, Senior Managing Director with the Winterberry Group, who delivers a widely followed forecast every year to the Direct Marketing Club of New York which I always look forward to reading. I regularly ran into him at DMA conferences over the years, and I’ve always considered it an honor to be associated with anything that has his name on it. I’ve also been associated with Heather, Thorin McGee and just about every member of Target Marketing’s distinguished Advisory Board for more than two decades.
Here’s a link to the interview.
Thanks to Heather for including me in this excellent overview on digital marketing recruiting, and building your marketing “dream team.”
Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, is one of the nation’s preeminent and veteran executive digital marketing recruiting specialists in ecommerce, digital and multichannel marketing, and CRM. With more than 80 published LinkedIn articles, Jerry is the “voice” of best practices in the recruitment and hiring of ecommerce and digital marketing professionals. Jerry is also the author of the critically acclaimed book, “Careers in Ecommerce and Digital Marketing,” on Amazon, and participates in many leading digital marketing and ecommerce conferences. Jerry has been recruiting and placing marketing professionals for more than 28 years. Check out Jerry’s other insights on the Thought Leadership section of the Bernhart Associates website.
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