The digital marketing future is at the vortex of marketing change. It’s cutting edge. It’s exciting. It’s effective. Regardless of the position an employee is in, digital marketing offers daily opportunities to learn and try new things. As a digital marketing recruiter I learn new things every day. The digital marketing future is bright. Several factors make digital marketing an attractive career choice:
Digital Marketing is Constantly Changing
Digital marketing is the antithesis of many professions in which people go to school and end up performing basically the same job throughout their career. Ask digital marketers what they like best about the field, and most will mention using leading-edge technologies to help solve business challenges. Transformative innovations like the telephone, the television, and the jet engine usually evolve slowly over time. Not so marketing technology, which “self-accelerates” – new technology is immediately put to use to beget newer innovations. Digital marketers are constantly looking to use newly developed features to create new opportunities. That’s the digital marketing future!
Digital Marketing Skills are Valuable to Many Industries
One of digital marketing’s great attractions is that it is used by companies to sell products and services in virtually every industry, so the career potential is huge. No matter what the category – consumer goods, banking, manufacturing, insurance, technology, hospitality, advocacy, fundraising, or any other – marketers embrace digital efforts because of their immediacy, relevance, personalization, and, above all else, effectiveness.
The Digital Marketing Field is Open to Anyone
Regardless of your background, there are no barriers to entry. Bernhart Associates Executive Search has recruited and placed digital marketing candidates with every kind of educational, professional, and cultural background imaginable. As a veteran digital marketing recruiter, I have placed attorneys, former police officers, and even a retired professional baseball player into digital marketing-related positions. New ecommerce websites, started by entrepreneurs with nothing more than a few bucks and a dream, are popping up every day. Digital marketing also knows no age limits. One marketer I know could have retired 20 years ago. Instead, he’s currently working as a senior strategist with a digital marketing solutions provider at the age of 77! When I asked him why he took the job instead of retiring like most people his age, his answer was inspiring: “I enjoy learning new things, and I can’t think of a better field to be in that keeps my mind sharp and my creative juices flowing. I feel like my work as a digital marketer truly makes a difference in the world.” Amen. Music to the ears of this digital marketing recruiter.
Digital Marketing Future Careers Offer a Variety of Opportunities
There aren’t too many digital marketers who have felt stuck in one job, for one company, for a long time. One day a marketer might be launching a podcasting or video stream project, and the next day he or she might be using augmented reality or geotargeting. A digital marketer might work on the agency side and participate in an ever-changing roster of client projects and campaigns, or he or she might become a product specialist and develop a deep appreciation and knowledge of different markets on the client side. The work is varied, and there’s constant opportunity to learn. Furthermore, because digital marketing is so measurable and immediate, it’s a closed loop system: Digital marketing allows new ideas to be quickly tested and validated. How cool is that?
Digital Marketing Offers Relative Stability
What happens in digital marketing, stays in digital marketing. Most of the people I know who have gotten into field are still in it many years later. While job satisfaction can certainly vary depending upon one’s employment situation, I have found as a digital marketing recruiter that digital marketers share a relatively high “happiness quotient” when it comes to their day-to-day work. And while the digital marketing future is certainly not recession proof, I have seen firsthand that it’s a relatively safe harbor when the economic seas get rough. Some of Bernhart Associates Executive Search’s best years occurred during the Great Recession of 2008-2009, when we focused on placing digital marketers with industry sectors that were best able to withstand the slowdown, such as online retail, energy, security, and healthcare. Even when overall economic growth was stalling and the U.S. unemployment rate was rising, those industries continued hiring digital marketing talent.
Digital Marketing Careers Let You Work Where You Are – or Where You Want to Be
I have found as a digital marketing recruiter that digital marketing is universal. While many of the largest and best-known digital marketers are located in and around major metropolitan areas, chances are there’s a company engaging in digital marketing within commuting distance of your home. Additionally, because digital marketing is an online-intensive field, it offers more telecommuting opportunities than other industries which require a regular in-office presence. Digital jobs such as programming and coding don’t need as much face-to-face time with other departments compared with more traditional marketing-related roles. The field is flexible enough to allow candidates a certain amount of latitude in negotiating these types of jobs. I once placed a Vice President of Ecommerce who managed a 15 person staff, and not one of them lived in the same state!
Digital Marketing Offers Opportunities to Candidates from a Variety of Backgrounds
Whether candidates work in design, marketing, analytics, merchandising, or programming, digital marketing offers many different ways to get a foot in the door. A lot of companies, particularly the largest digital agencies, offer internship programs, and many of them send human resources representatives to major job fairs throughout the country to look for entry level talent.
Digital Marketing Offers International Opportunities
Digital marketing opportunities are not just limited to the United States. Many of the corporate clients Bernhart Associates Executive Search works with do business internationally. In some cases, companies service a major piece of their business through remote offices on other continents. For a candidate with an interest in international business, working with a multinational online marketing organization can offer valuable exposure to how digital marketing is conducted in other countries – and potential opportunities to work in those overseas markets.
Even Business-to-Business Firms Need Digital Marketing-Savvy Professionals
It’s not just consumers who buy what digital marketers have to offer. Many companies also rely on digital marketing to sell supplies and equipment directly to other businesses. Business-to-business (B2B) direct marketing calls for a different approach, which requires different skills. Selling a product to a consumer is typically a simpler, quicker process than selling a piece of equipment or an enterprise software solution to a business: Within an organization, the purchase decision is often based on a relationship-driven, multiple step buying process involving numerous ecodecision makers. The digital marketing future opens up a whole other world of opportunities in B2B, particularly for those skilled in lead generation and contact nurturing