Here at Bernhart Associates Executive Search, I get requests from those who are new to the world of digital marketing and ecommerce asking for information on digital marketing educational resources and introductory-level certification programs and other training options to help them prepare for their first foray into the exciting field of digital commerce. Programs that teach this stuff are popping up everywhere at colleges and universities, online schools, marketing and trade organizations, even LinkedIn Groups.
For those looking for such a resource, you’ve come to the right place. Below you’ll find an alphabetical listing of classes and certifications recommended by many of my associates, clients, candidates and others who have attended these programs. I’ve also included their comments. These digital marketing educational resources cater to new entrants to the field as well as to experienced digital marketing and ecommerce practitioners who are looking to advance their knowledge. Please feel free to add your own recommendations in the comment section below for any of the digital marketing educational resources listed here, or others you know ahout that aren’t shown. I’ll be updating this list as new suggestions come in.
Digital Marketing Educational Resources:
American Marketing Association- Introductory and advanced, options include in-person, online, webinars and local chapter meetings
California State University, Fullerton- Program consists of 6 classes, strategic as well as tactical know-how
Cardinal Path- Adwords and Google Analytics
Content Academy- Hands-on training and workshops
Coursera- Through the University of Illinois, digital marketing specialization course
DePaul University- Continuing and Professional Education, Digital Marketing Strategy Certificate Program
Digital Marketing Institute
Digital Marketing Lab
Direct Marketing Association
Eduonix- Inexpensive classes ranging from Marketing to Software Development
edX- MicroMasters program covers basic concepts of digital and data-driven marketing
Eliquo- 101 course plus lots of practice focused courses
eMarketing Association- AdWords certification is a good place to start
Facebook- Free certification, also Blueprint which consists of planning and buying certifications, and they are $150 each
Google- Google Analytics Academy, both beginner and advanced certification (specific to Google Adwords).
Hootsuite- Free as well as paid social media certifications
Hubspot Academy’s Inbound Certification program- Inbound, content, social selling. Free, straightforward to use. Lots of recommendations for this.
Interactive Advertising Bureau (IAB)- considered by many to be an industry standard
Jeffalytics- Covers all things Google
LoyaltyAcademy- by and for loyalty marketers.
Lynda.com – Owned by LinkedIn. Offers a free 30 day trial, then it’s ~ $30/mo. for the basic plan. Courses are also included in the LinkedIn premium package.
Marketing Sherpa- UX and on-site conversion
mCordis – The Connected Marketing Institute, Michael Becker’s mobile marketing certification program
MediaMath- New Marketing Institute (NMI)
MTO EDU- Power to Thrive course
Online Certified Marketing Professionals (OCMP)- Higher level certification program
Online Marketing Institute- has been offering certifications for the last 10 years across digital marketing topics, and they also customize to specific client needs.
Portland State University
SearchEngineAcademy.com- SEO certification
SimpliLearn- On-demand training in the basics
St. Thomas University (Minneapolis)- programs include Digital Marketing Fundamentals, Certified Digital Marketing Professional, Strategic Social Media Marketing and Data Driven Marketing.
Tim Dolan Digital Marketing Bootcamp- Solid foundation on the fundamentals. Superlative instructor
Udacity- Offers a Digital Marketing “Nano” degree
University of California, Irvine- Digital Marketing Certificate program, online
University of Michigan, Ross School of Business- Strategic Marketing for the Digital Age (Executive Education)
University of Missouri, St. Louis- Degree and certification programs created by Dr. Perry Drake
Data and Analytics-specific programs:
– MCSE Business Intelligence
– Oracle Business Intelligence Implementation Specialist
– Cloudera Certified Pro (CCP)
– EMC Data Science Associate (EMCDSA)
Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, is one of the nation’s preeminent and veteran executive recruiters in ecommerce, digital and multichannel marketing, and CRM. With more than 80 published LinkedIn articles, Jerry is the “voice” of best practices in the recruitment and hiring of ecommerce and digital marketing professionals. Jerry is also the author of the critically acclaimed book, “Careers in Ecommerce and Digital Marketing,” on Amazon, and participates in many leading digital marketing and ecommerce conferences. Jerry has been recruiting and placing marketing professionals for more than 28 years. Check out Jerry’s other insights on the Thought Leadership section of the Bernhart Associates website.
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