digital marketing education programs Here at Bernhart Associates Executive Search, I get requests from those who are new to the world of digital marketing and ecommerce asking for information on digital marketing education programs and introductory-level certification programs and other training options to help them prepare for their first foray into the exciting field of digital commerce. Programs that teach this stuff are popping up everywhere at colleges and universities, online schools, marketing and trade organizations, even LinkedIn Groups.

For those looking for such a resource, you’ve come to the right place. Below you’ll find an alphabetical listing of classes and certifications recommended by many of my associates, clients, candidates and others who have attended these programs. I’ve also included their comments. These digital marketing educational resources cater to new entrants to the field as well as to experienced digital marketing and ecommerce practitioners who are looking to advance their knowledge. Please feel free to add your own recommendations in the comment section below for any of the digital marketing education programs listed here, or others you know ahout that aren’t shown. I’ll be updating this list as new suggestions come in.


Digital Marketing Education Resources:

American Marketing Association- Introductory and advanced, options include in-person, online, webinars and local chapter meetings

California State University, Fullerton- Program consists of 6 classes, strategic as well as tactical know-how

Cardinal Path- Adwords and Google Analytics

Content Academy- Hands-on training and workshops

Coursera- Through the University of Illinois, digital marketing specialization course


DePaul University- Continuing and Professional Education, Digital Marketing Strategy Certificate Program

Digital Marketing Institute

Digital Marketing Lab

Direct Marketing Association

Duke University

Eduonix- Inexpensive classes ranging from Marketing to Software Development

edX- MicroMasters program covers basic concepts of digital and data-driven marketing

Eliquo- 101 course plus lots of practice focused courses

eMarketing Association- AdWords certification is a good place to start

Facebook- Free certification, also Blueprint which consists of planning and buying certifications, and they are $150 each

General Assembly

Google- Google Analytics Academy, both beginner and advanced certification (specific to Google Adwords).

Harvard University

Hootsuite- Free as well as paid social media certifications

Hubspot Academy’s Inbound Certification program- Inbound, content, social selling. Free, straightforward to use. Lots of recommendations for this.

Interactive Advertising Bureau (IAB)- considered by many to be an industry standard

Jeffalytics- Covers all things Google

LoyaltyAcademy- by and for loyalty marketers. – Owned by LinkedIn. Offers a free 30 day trial, then it’s ~ $30/mo. for the basic plan. Courses are also included in the LinkedIn premium package.

Marketing Sherpa- UX and on-site conversion

mCordis – The Connected Marketing Institute, Michael Becker’s mobile marketing certification program

MediaMath- New Marketing Institute (NMI)

MTO EDU- Power to Thrive course

Online Certified Marketing Professionals (OCMP)- Higher level certification program

Online Marketing Institute- has been offering certifications for the last 10 years across digital marketing topics, and they also customize to specific client needs.

Portland State University

Rutgers University SEO certification

SimpliLearn- On-demand training in the basics

St. Thomas University (Minneapolis)- programs include Digital Marketing Fundamentals, Certified Digital Marketing Professional, Strategic Social Media Marketing and Data Driven Marketing.

Tim Dolan Digital Marketing Bootcamp- Solid foundation on the fundamentals. Superlative instructor

Udacity- Offers a Digital Marketing “Nano” degree


University of California, Irvine- Digital Marketing Certificate program, online

University of Michigan, Ross School of Business- Strategic Marketing for the Digital Age (Executive Education)

University of Missouri, St. Louis- Degree and certification programs created by Dr. Perry Drake

Data and Analytics-specific programs:

– MCSE Business Intelligence

– Oracle Business Intelligence Implementation Specialist

– Cloudera Certified Pro (CCP)

– EMC Data Science Associate (EMCDSA)