Chief Marketing Officer Profile
A recent client of mine acknowledged that he was stunned to learn that their incumbent CMO had never visited a client or had been on a sales call. Marketing was engaging in campaigns to elevate awareness, but the CMO had no ownership of revenue. I crafted a CMO job description that included 4 of these key pillars: Developing the brand, market research, content creation, and driving business. The new CMO would own the company’s P and L, putting them in very close collaboration with sales.
That’s modern marketing at the CMO level.