As a veteran marketing recruiter, I talk frequently with Directors of Marketing who think they're ready to move up to VP of Marketing. They feel they are ready to do their bosses job, and many are. But many aren't. I know, because when I look at their resumes they don't speak to me like [...]
People ask me every day: How’s the job market for marketers? What are employers looking for most, and where? What are the latest ecommerce and digital marketing recruiting hiring trends? As a highly visible and veteran headhunter in this space, online as well as offline, I have a pretty good perspective on things. I [...]
A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in [...]
The advent of digital marketing has had a profound impact on the speed and reach of marketing campaigns. Back in the days of more traditional marketing, technical skills got a lot less ink on marketing job descriptions than they do today, particularly at the higher levels. A marketer responsible for print or TV advertising [...]
In my position as an experienced omnichannel marketing recruiting specialist, I deliver a lot of presentations on talent management. I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating [...]
