Loyalty Marketing: Looking For More Than Required Skills in 2014

By | February 22nd, 2016|Loyalty Marketing|

In January, 2014, the following by-lined article appeared on Loyalty360, receiving thousands of views, shares and likes. It is reproduced here for your convenience. As a recruiter who has specialized in loyalty marketing for more than 20 years, I’ve worked from literally thousands of CRM and loyalty-related job descriptions and written dozens of them myself.  [...]