Digital Marketing

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Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By | April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about career opportunities in digital marketing and ecommerce, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By | April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Hiring the right people to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of [...]

Making Your Resume “MarTech” Ready

By | April 4th, 2018|Digital Marketing|

In one of my recent coaching sessions on Clarity.fm, I was asked by a Director-level Marketing candidate to review her resume and tell her whether or not I would consider her a strong “marketing technologist”, or MarTech as it is also called.  She was targeting her job search for marketing technology jobs. The term itself [...]

How to Hire Great Marketing Technologists

By | March 25th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won’t change any time soon. Hiring the right people to build a leading, technology-empowered marketing department isn’t easy. It’s entirely about balancing comfort zones vs. fear, strategic vision vs tactical execution and stakeholder obligation. Join me as I [...]

Adapting Corporate Culture When Hiring a Digital Marketing Leader

By | December 24th, 2017|Digital Marketing|

I write a lot about the importance of cultural fit when it comes to recruiting and placing a digital marketing leader. It was important when I first started recruiting senior marketing leaders some 28 years ago, and it is important today. In fact, candidates as well as employers tell me that in this age of [...]

The Vice President Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in overall business strategy. Salaries for [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By | November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]

Digital Marketing Career Path: Transitioning from Agency to Brand Side

By | November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]

Interview Prep: Having Basic Marketing Automation Skills

By | November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

Holiday Digital Marketing and Ecommerce Hiring: The Most Wonderful Time of the Year

By | October 29th, 2017|Digital Marketing|

You might think that the last few months of the year would be a slow time for digital marketing and ecommerce hiring. After all, for many businesses, particularly those that sell consumer products, the crazy season is about to begin. But you might be surprised to know that the October through December period traditionally is [...]