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CRM Skills: The Critical Importance of Collaboration

By |2021-05-04T21:11:50-05:00October 16th, 2016|CRM|

What an amazing time to be in marketing. What an amazing time to be in CRM and to have the right CRM skills. As a major focus of mine for more than two decades, I’ve seen customer engagement evolve from the birth of the first SaaS vendor to the formation of in-house CRM Centers [...]

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CRM Recruitment: What To Look For When Hiring a Senior CRM Leader

By |2021-05-04T21:35:05-05:00December 5th, 2015|CRM|

Recently, I received a call from a nationally known financial services firm we all know, and they were interested in talking with me about a search for a Director of CRM, their first such hire. What they really needed was a VP, but they just didn’t know it yet.  That would have been the [...]

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Looking for a Director/Vice President of CRM? CRM Recruiter Jerry Bernhart Says Here’s What to Look For

By |2023-02-13T11:54:54-05:00October 24th, 2015|CRM|

Recently I received a call from a national apparel retail chain we all know, and they were interested in talking with me about a search for a Manager of CRM, their first such hire. What they really needed was a Director or a Vice President of CRM, but they just didn't know it yet. [...]

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