B2B marketing recruitment continues to be the fastest growing segment of my practice. McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2019. No question, I'm seeing that first hand in my B2B marketing recruitment practice. Five years ago, calls and [...]
Call me old fashioned. When I think of the B2B selling process, I think of hitting the road and meeting prospects in person; “wining and dining,” as it were. I still find it a bit perplexing that you can close large, complex deals absent face-to-face interaction- you know, that “look me in the eye [...]
Recently, I sat down with the owner of a manufacturing business in Chicago who was looking to hire his first head of digital marketing, specifically with strong B2B lead generation skills. We were joined by his former and newly retired Director of Marketing who started his career many years ago on the brand side [...]
There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But [...]
