B2B Digital Marketing

/B2B Digital Marketing

Words of Advice from a Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By |2019-07-31T18:47:55-05:00November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

B2C Versus B2B: The Narrowing Skills Gap

By |2019-08-01T10:53:08-05:00February 29th, 2016|B2B Digital Marketing|

There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But B2B [...]