B2B Digital Marketing

/B2B Digital Marketing

The Big Opportunity In B2B Marketing Recruitment

By |2019-12-05T13:19:48-05:00December 5th, 2019|B2B Digital Marketing|

McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2019. No question, I'm seeing that first hand in my B2B marketing recruitment practice. Five years ago, calls and emails from B2B’ers accounted for maybe one quarter of my searches. Today, fully one-half [...]

Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By |2019-11-23T14:29:09-05:00November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending versus B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, [...]

B2B Recruiter: Having the “Right Stuff”

By |2019-11-23T15:21:43-05:00March 13th, 2016|B2B Digital Marketing|

Recently, I sat down with the owner of a manufacturing business in Chicago who was looking to hire his first head of digital marketing, specifically with strong B2B lead generation skills.  We were joined by his former and newly retired Director of Marketing who started his career many years ago on the brand side of [...]

B2C And B2B: The Narrowing Skills Gap

By |2019-11-23T15:25:58-05:00February 29th, 2016|B2B Digital Marketing|

There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But B2B [...]