The Big Opportunity In B2B Marketing Recruitment

By |2021-06-06T20:01:46-05:00February 16th, 2020|B2B Digital Marketing|

B2B marketing recruitment continues to be the fastest growing segment of my practice. McKinsey reported earlier this year that two-thirds of businesses surveyed said digital engagement of customers was among their top strategic priorities for 2019. No question, I'm seeing that first hand in my B2B marketing recruitment practice. Five years ago, calls and [...]

B2B Recruiter: Having the “Right Stuff”

By |2021-05-04T21:26:30-05:00March 13th, 2016|B2B Digital Marketing|

Recently, I sat down with the owner of a manufacturing business in Chicago who was looking to hire his first head of digital marketing, specifically with strong B2B lead generation skills.  We were joined by his former and newly retired Director of Marketing who started his career many years ago on the brand side [...]

B2C And B2B: The Narrowing Skills Gap

By |2021-05-04T21:27:52-05:00February 29th, 2016|B2B Digital Marketing|

There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But [...]

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