The growth of B2B digital commerce is forcing employers to look hard—and pay well—for managers and executives who know how to digitally engage customers . It’s still a candidate’s job market for qualified executives with the right skill set in B2B digital commerce, and the right candidate for any ecommerce job may, in fact, be juggling multiple offers. But manufacturers, distributors and any other organization looking for mid-level to upper-level B2B digital marketing talent to run a digital organization also aren’t looking for a one-trick pony. What are they looking for? Jerry Bernhart shares his insight on this and other questions B2B digital marketing leaders and other specialists are asking in this hyper-competitive market for B2B talent:
