It's a new world for marketing leaders In my more than three decades as an executive recruiter in the field of marketing, I have never seen employers facing such tumultuous times. There has been more change and uncertainty crammed into the past six months than many organizations experienced in the previous 5 [...]
As a veteran marketing recruiter, I talk frequently with Directors of Marketing who think they're ready to move up to VP of Marketing. They feel they are ready to do their bosses job, and many are. But many aren't. I know, because when I look at their resumes they don't speak to me like [...]
I address many topics relating to ecommerce leaders in this blog, podcasts and interviews. Most companies tell me they're looking for a "strong" leader, or an "experienced" leader, or some variation thereof, and pretty much assume that applicants will have the requisite leadership skills. As a recruiter who has specialized in ecommerce and digital [...]
Hiring an ecommerce leader, whether it be a Manager or a Director or a Vice President, is a big deal. It can represent one of the most important hires a business can make, if not THE most important for organizations that sell products exclusively online. It will touch practically all aspects of a company's [...]
If you’re a hiring manager, you may not realize it but you’re staring a rare opportunity in the face. Believe me, after being in the digital marketing executive search business for more than 2o years and surviving multiple recessions, a dot-com bust, market meltdowns, you name it, I recognize a good window of opportunity [...]
If you’re in digital marketing or ecommerce, here’s a thought provoking question for you: How big is your job? No, I’m not talking about the size of your P and L or how many people you manage. I’m talking about your impact on the organization. Any idea? You may not know the answer to [...]
As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and [...]
People often ask me as a leading digital marketing manager recruitment specialist: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO Managers and email specialists, to thought leaders who can help transform more traditional companies into [...]
There’s a solid business case for social media activity: Consumers like engaging with a “social brand.” A study by Social Media Link found that consumers trust product recommendations from people they know almost twice as much as they trust what they see and hear on traditional media and advertising. In fact, customers are starting [...]
Recently, I’ve been receiving emails from recent college grads asking me about the future outlook and job opportunities in paid search. also referred to as PPC. I’m here to tell you as a paid search recruiter, the field is on fire. The COVID crisis has barely dented the enormous demand for this kind of [...]
