Jerry Bernhart

/Jerry Bernhart

About Jerry Bernhart

Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, is one of the nation's preeminent and veteran digital marketing and ecommerce recruiters, and has been called the "voice" of best practices in the recruitment and hiring of ecommerce and digital marketing professionals. Jerry is also the author of the critically acclaimed book, "Careers in Ecommerce and Digital Marketing," on Amazon, and participates in many leading digital marketing and ecommerce conferences. Jerry has been recruiting and placing marketing professionals for more than 29 years.

By |2020-11-25T20:04:13-05:00November 25th, 2020|Digital Marketing|

Developing an organizational structure for a B2B business can be a daunting task.  It might have started as a back-of-the-envelope sketch. Now, you've got a lot of gaps to fill and you want to be sure you're positioning key roles in the right place at the right time. Where do you start? You can hire [...]

Becoming a More Effective Ecommerce Leader

By |2020-11-14T18:26:03-05:00November 14th, 2020|Digital Marketing|

  Much has been written about the strategy and successful execution of ecommerce. I address many of those topics in this blog. But when it comes to job descriptions, less ink is usually devoted to the subject of ecommerce leadership. Most companies state that they're looking for a "strong" leader, or an "experienced" leader, or some [...]

I Need an Ecommerce Leader. I Have LinkedIn. Why Should I Hire an Experienced Ecommerce Recruiter to Find Me One?

By |2020-10-26T09:14:16-05:00October 26th, 2020|Digital Marketing|

Excellent question. Last week I got a call from a Talent Acquisition Director at a company that is considering the use of a third party recruiter to help them hire a new VP of Ecommerce. I could tell from the tone of the discussion that she was not entirely sold on the idea of going "outside" [...]

Trends in Digital Marketing and Ecommerce Recruiting: A Report from the Trenches

By |2020-09-13T15:38:18-05:00September 13th, 2020|Digital Marketing|

These past nine months of 2020 have been unlike any period I have ever experienced since the beginning of my recruiting career more than 30 years ago.  The COVID crisis has turned the hiring landscape in digital marketing and ecommerce recruiting totally upside down. A year ago, certain specialties within digital marketing were in severe [...]

How to Achieve Digital Marketing and Ecommerce Success

By |2020-08-16T16:01:06-05:00August 16th, 2020|Digital Marketing|

                                                The demand for digital marketing talent continues to grow As we turn into the backstretch of 2020, I look back as I always do this time of year and look for trends in the kind of searches I conducted- specifically, areas where demand was strongest. This past year, even despite the onset [...]

Marketing Automation Tools and Careers

By |2020-08-09T21:35:40-05:00July 26th, 2020|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2020-08-09T21:37:17-05:00July 5th, 2020|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]