/Jerry Bernhart

About Jerry Bernhart

Jerry Bernhart is founder and principal of Bernhart Associates Executive Search, LLC, a preeminent executive search firm specializing in multichannel direct marketing, digital marketing, ecommerce and CRM, serving clients ranging from start ups to Fortune 50. Jerry Bernhart is a recognized thought leader and widely followed LinkedIn writer and blogger on recruitment and talent development in these highly specialized marketing disciplines, and is author of the critically acclaimed "Careers in eCommerce and Digital Marketing," the first book of its kind on career preparation and present/future opportunities within the major specialties of ecommerce and digital marketing. Jerry's writings and interviews on best practices in hiring and talent management appear throughout the web. He is a frequent presenter at leading online-marketing related conferences and webinars, and he is also a contributing author to MarketingProfs, Internet Retailer, Forrester, Loyalty360, DM News, AdAge, Multichannel Merchant, Target Marketing and many others. Jerry has placed more than 650 B2C and B2B marketers with clients of all sizes and across all major industries since 1990. Jerry's blog features insights and fresh perspectives from one of the nation's top recruiters in digital, ecommerce and multichannel direct marketing.

The “Softer”​ Side of B2B Ecommerce: Influencing Skills

By | May 30th, 2019|Digital Marketing|

Data and analytics, technical acumen, and understanding the needs of the customer are what I call the "big three" hard skills required for success in B2B ecommerce. But sometimes overlooked when it comes to building your capabilities are the softer skills, specifically, influencing. The word "influencer" is frequently found on B2B ecommerce and digital marketing [...]

From Purple Squirrel to Road Kill

By | February 3rd, 2019|Digital Marketing|

  Once upon a time there was a King who ruled The Land of The Purple Squirrel. He was a good King, growing his Kingdom from start-up to an esteemed producer of fine yarn. His castle was made of the finest stones. Inside, 20 spinners labored to turn clean fluffy wool into yarn for garment [...]

Are You Using Artificial Intelligence to Boost Your Business? Many of My Clients Are

By | November 19th, 2018|Digital Marketing|

  When I ask my clients, “What will be the most important initiative for your organization in 2019?,” many respond: “Smarter use of data." No real surprise there: This has been a top priority for as long as marketers can remember. But what’s changing is the rapid advance in Artificial Intelligence (AI). According to a recent survey [...]

Looking to Hire and Ecommerce Leader in 2019? Here are the Questions You Should Ask

By | September 3rd, 2018|Digital Marketing|

  September traditionally ushers in my busiest season of the year when it comes to hiring an Ecommerce Leader. That was certainly the case in 2017, and there is no reason to believe this year will be any different. Employers are setting their budgets for 2019, and that includes plans to hire both permanent and [...]

Mythbusting: Transitioning Your Career from B2C to B2B Marketing

By | August 21st, 2018|Digital Marketing|

Prompted by the enormous response to my LinkedIn posting, “Can B2C’ers transition to B2B?,” I have created this truly unique resource- a comprehensive compilation of comments which addresses that question head on. As you'll see by reading these responses, the myth that B2C'ers simply cannot transition to B2B marketing is not only busted, this posting [...]

Career Implications in the Convergence of Marketing and Technology

By | May 20th, 2018|Digital Marketing|

During a recent visit with a client I was shown the office of the VP of Digital Marketing, whom I expect to place there soon. There was an empty desk, a small meeting table, some chairs, a couple of pictures on the wall. Nothing unusual. But what was significant was the office right next door: [...]

Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By | April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By | April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Hiring the right markting technology talent to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart [...]

Making Your Resume “MarTech” Ready

By | April 4th, 2018|Digital Marketing|

In one of my recent coaching sessions on, I was asked by a Director-level Marketing candidate to review her resume and tell her whether or not I would consider her a strong “marketing technologist”, or MarTech as it is also called.  She was targeting her job search for marketing technology jobs. The term itself [...]

Cultural transformation in Digital Marketing

By | December 24th, 2017|Digital Marketing|

I write a lot about the importance of cultural transformation in digital marketing when it comes to recruiting and placing leaders in this specialty. It was important when I first started recruiting senior marketing leaders some 28 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as employers [...]