There are still about one month left in 2019, but already this year is going down in the record books as the strongest ever for hiring in digital marketing and ecommerce, and the busiest year ever for my ecommerce recruiting agency.
Digital marketing knowledge has truly become a “must-have” tool in the market’s toolkit. Without it, you are at a serious disadvantage. Kind of like being a roofer without a nail gun. Just look at the online job posting sites to see firsthand the scope of opportunities that exist today. Enter “digital marketing” in the job search engine indeed.com, you’ll get more than 25,000 listings.
All this year I have received a steady flow of calls from employers looking for specialists in ecommerce, mobile, social media, search and display, digital analytics, and email marketing. Needs range from entry-level analysts to senior-level digital marketing executives across all segments of the digital marketing ecosystem.
As a career choice, digital marketing offers a lot to like:
Digital marketing is constantly changing
Digital marketing is the antithesis of many professions in which people go to school and end up performing basically the same job throughout their career. Ask digital marketers what they like best about the field, and many will talk about how they enjoy using leading-edge technologies to help solve a wide variety of business challenges. Transformative innovations like the telephone, the television, and the jet engine usually evolve slowly over time. Not so marketing technology, which “self-accelerates” – new technology is immediately put to use to beget newer innovations. It builds on itself, it’s fast-paced, and it never stops.
Digital marketing skills are valuable to many industries
One of digital marketing’s great attractions is that it is used by companies to sell products and services in virtually every industry, B2C as well as B2B, so the career potential is huge. No matter what the category – consumer goods, banking, manufacturing, insurance, technology, hospitality, advocacy, fundraising, or any other – marketers embrace digital efforts because of their immediacy, relevance, personalization, and, above all else, effectiveness. I even received a call once from a chain of funeral homes looking for a digital expert (and yes, some candidates were “dying” to get the job).
Regardless of your background, there are no barriers to entry. Bernhart Associates Executive Search as a leading ecommerce recruiting agency has recruited and filled digital marketing and ecommerce job opportunities with every kind of educational, professional, and cultural background imaginable. I’ve placed attorneys, former police officers, and even a retired professional athlete into digital marketing-related career opportunities.
Digital marketing and ecommerce job opportunities offer a wide range of challenges
There aren’t too many digital marketers I know who have felt stuck in one job, for one company, for a long time. One day a marketer might be launching a podcasting or video stream project, and the next day he or she might be executing a new A/B test or doing some geotargeting. A digital marketer might work on the agency side and participate in an ever-changing roster of client projects and campaigns, or he or she might become a product specialist and develop a deep appreciation and knowledge of different markets on the client side. The work is varied, and there’s constant opportunity to learn. Furthermore, because digital marketing is so measurable and immediate, it’s a closed loop system: Digital marketing allows new ideas to be quickly tested and validated. How cool is that?
Many digital marketing jobs let you work where you are – or where you want to be
Digital marketing is universal. While many of the largest and best-known digital marketers are located in and around major metropolitan areas, chances are there’s a company engaging in digital marketing within commuting distance of your home. Additionally, because digital marketing is an online-intensive field, it offers more telecommuting opportunities than other industries which require a regular in-office presence.
The best digital marketing and ecommerce executive opportunities are yet to come
Those who are new to digital marketing sometimes ask me if they’re too late to join the digital revolution party. I tell them the excitement is just getting started. Digital marketing is still evolving, and there is no end to its changes in sight. Digital marketing and ecommerce job opportunities offer a very promising, personally fulfilling, and financially rewarding future for candidates with the right education, the right training, and the right experience.