Monthly Archives: February 2021

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Digital Marketing Hiring: Transitioning from Agency to Client Side

By |2021-02-27T23:08:10-05:00February 21st, 2021|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and [...]

Recruiting a Digital Marketing Manager? Demand Remains Strong

By |2021-02-27T22:46:21-05:00February 14th, 2021|Digital Marketing|

People often ask me as a leading digital marketing manager recruitment specialist: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO Managers and email specialists, to thought leaders who can help transform more traditional companies into [...]

Recruiting a Social Media Manager? Social Media Recruiter Jerry Bernhart Shares His Checklist

By |2021-02-14T22:32:03-05:00February 14th, 2021|Social Media|

There’s a solid business case for social media activity: Consumers like engaging with a “social brand.” A study by Social Media Link found that consumers trust product recommendations from people they know almost twice as much as they trust what they see and hear on traditional media and advertising. In fact, customers are starting [...]

B2B Digital Hiring

By |2021-02-27T18:09:24-05:00February 7th, 2021|Digital Marketing|

As many of my blog readers know, I’ve written about B2B digital transformation and B2B digital hiring for many years. The shift by many old-line industries into digital has been a slow move, but the success stories show how B2B digital transformation can radically streamline processes, eliminate red tape and create a powerful customer [...]

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