Yearly Archives: 2021

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Advancing from Director to Vice President of Marketing

By |2022-01-11T20:06:19-05:00October 31st, 2021|marketing|

As a veteran marketing recruiter, I talk frequently with Directors of Marketing who think they're ready to move up to VP of Marketing.  They feel they are ready to do their bosses job, and many are.  But many aren't. I know, because when I look at their resumes they don't speak to me like [...]

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How to Hire A Great Ecommerce Leader

By |2021-10-24T16:07:00-05:00May 9th, 2021|Digital Marketing|

I address many topics relating to ecommerce leaders in this blog, podcasts and interviews. Most companies tell me they're looking for a "strong" leader, or an "experienced" leader, or some variation thereof, and pretty much assume that applicants will have the requisite leadership skills. As a recruiter who has specialized in ecommerce and digital [...]

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What to Know When Hiring an Ecommerce Leader

By |2021-10-24T16:13:10-05:00April 25th, 2021|eCommerce|

Hiring an ecommerce leader, whether it be a Manager or a Director or a Vice President, is a big deal. It can represent one of the most important hires a business can make, if not THE most important for organizations that sell products exclusively online. It will touch practically all aspects of a company's [...]

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Digital Marketing Executive Search: Now’s the Time to Pick Up Strong Talent

By |2021-06-06T18:14:07-05:00March 21st, 2021|Digital Marketing, eCommerce|

If you’re a hiring manager, you may not realize it but you’re staring a rare opportunity in the face. Believe me, after being in the digital marketing executive search business for more than 2o years and surviving multiple recessions, a dot-com bust, market meltdowns, you name it, I recognize a good window of opportunity [...]

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Digital Marketing Hiring: How to Establish (and increase) Your “Value” In Digital Commerce

By |2021-06-06T18:16:16-05:00March 7th, 2021|Digital Marketing|

If you’re in digital marketing or ecommerce, here’s a thought provoking question for you: How big is your job? No, I’m not talking about the size of your P and L or how many people you manage. I’m talking about your impact on the organization. Any idea? You may not know the answer to [...]

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Digital Marketing Hiring: Transitioning from Agency to Client Side

By |2021-06-06T18:20:27-05:00February 21st, 2021|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and [...]

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Recruiting a Digital Marketing Manager? Demand Remains Strong

By |2021-06-06T18:22:43-05:00February 14th, 2021|Digital Marketing|

People often ask me as a leading digital marketing manager recruitment specialist: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO Managers and email specialists, to thought leaders who can help transform more traditional companies into [...]

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Recruiting a Social Media Manager? Social Media Recruiter Jerry Bernhart Shares His Checklist

By |2021-06-06T18:24:37-05:00February 14th, 2021|Social Media|

There’s a solid business case for social media activity: Consumers like engaging with a “social brand.” A study by Social Media Link found that consumers trust product recommendations from people they know almost twice as much as they trust what they see and hear on traditional media and advertising. In fact, customers are starting [...]

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Recruiting a Manager of Paid Search? Some Tips from Paid Search Recruiter Jerry Bernhart

By |2021-06-06T18:27:08-05:00February 9th, 2021|Paid Media|

Recently, I’ve been receiving emails from recent college grads asking me about the future outlook and job opportunities in paid search. also referred to as PPC. I’m here to tell you as a paid search recruiter, the field is on fire. The COVID crisis has barely dented the enormous demand for this kind of [...]

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B2B Digital Transformation: Coming to a B2B Company Near You

By |2021-06-06T18:28:53-05:00February 9th, 2021|Digital Marketing|

Once upon a time, business as usual was good enough. No more. Where we're going- or actually, where we already ARE- is dead. The way we work will never be the same, the skills we need are being redefined. Winning or losing is happening faster than ever before. Businesses now must drive change, and [...]

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