Monthly Archives: November 2020

B2B Digital Marketing Organizational Structure

By Jerry Bernhart|2021-02-14T22:41:23-05:00November 27th, 2020|Digital Marketing|

Developing a B2B marketing organizational structure for a B2B business can be a daunting task. It might have started as a back-of-the-envelope sketch. Now, you've got a lot of gaps to fill and you want to be sure you're positioning key roles in the right place at the right time. Just a few years [...]

Excellence in Ecommerce Leadership

By Jerry Bernhart|2021-02-21T12:46:18-05:00November 14th, 2020|Digital Marketing|

Much has been written about the strategy and successful execution of ecommerce. I address many of those topics in this blog. But when it comes to job descriptions, less ink is usually devoted to the subject of ecommerce leadership. Most companies state that they're looking for a "strong" leader, or an "experienced" leader, or some [...]