Monthly Archives: November 2020


By |2020-11-25T20:04:13-05:00November 25th, 2020|Digital Marketing|

Developing an organizational structure for a B2B business can be a daunting task.  It might have started as a back-of-the-envelope sketch. Now, you've got a lot of gaps to fill and you want to be sure you're positioning key roles in the right place at the right time. Where do you start? You can hire [...]

Becoming a More Effective Ecommerce Leader

By |2020-11-14T18:26:03-05:00November 14th, 2020|Digital Marketing|

  Much has been written about the strategy and successful execution of ecommerce. I address many of those topics in this blog. But when it comes to job descriptions, less ink is usually devoted to the subject of ecommerce leadership. Most companies state that they're looking for a "strong" leader, or an "experienced" leader, or some [...]