Monthly Archives: July 2020

//July

Marketing Automation Tools and Careers

By |2020-08-09T21:35:40-05:00July 26th, 2020|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2020-08-09T21:37:17-05:00July 5th, 2020|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]