Monthly Archives: April 2020

//April

Transitioning from B2C to B2B Marketing

By |2020-04-26T16:23:02-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses into [...]

How to Structure Your Ecommerce Team

By |2020-05-11T21:21:35-05:00April 4th, 2020|Digital Marketing|

Resourcing and staffing for ecommerce success During my 30 years as an ecommerce recruiter I've had the opportunity to work with many hundreds of online businesses, both B2C as B2B. I've placed executive ecommerce leaders and entire ecommerce teams with established Fortune 1000 companies all the way down to early stagers and start-ups. [...]