Transitioning from B2C to B2B Marketing

By |2021-05-04T20:03:22-05:00April 26th, 2020|Digital Marketing|

Some of you may have seen my recent LinkedIn posting, “Can B2C’ers transition to B2B?". It was the most read and most commented posting I have put up all year. It really struck a chord because so many marketers have worked on both sides of the fence. In an effort to assemble all responses [...]

How to Structure Your Ecommerce Team

By |2022-10-07T10:34:48-05:00April 4th, 2020|Digital Marketing|

Creating or adding to your commerce organizational structure During my 33+ years as a marketing/ecommerce recruiter, I've had the opportunity to work with countless hundreds of online businesses, both B2b as well as B2C. I've placed executive ecommerce leaders and helped businesses recruit and hire entire ecommerce teams with clients ranging from [...]

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