Monthly Archives: March 2020

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What to Look For When Hiring a Vice President of Digital Marketing

By |2021-05-04T20:38:11-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of [...]

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Digital Marketing Cultural Transformation

By |2021-05-04T20:38:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well [...]

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Managing Your Ecommerce Career During Turbulent Times

By |2021-05-04T20:39:38-05:00March 24th, 2020|Digital Marketing|

Managing your ecommerce career can be hard enough during good times, let alone during times of crisis like we're experiencing now. If you're working at home and not commuting to the office, you might find yourself with some extra time to think about your future.  The Great Recession of 2008-2009 led to dramatic changes [...]

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Digital Marketing Remote Work: Having the Right Technology

By |2021-05-04T20:40:11-05:00March 21st, 2020|Digital Marketing|

All of a sudden, it's cool to be a digital marketing remote worker. It's amazing to think that just one year ago I was still having difficulty convincing stubborn clients who believed there was no room for remote work in digital commerce. Everyone needs to be in the office where they can collaborate and [...]

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