Monthly Archives: March 2020


What to Look For When Hiring a Vice President of Digital Marketing

By |2020-03-31T12:22:49-05:00March 31st, 2020|Digital Marketing|

No doubt about it- 2019 was  a banner year for executive-level Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2018 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital [...]

Digital Marketing Cultural Transformation

By |2020-03-29T19:03:59-05:00March 29th, 2020|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 32 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as [...]

Tips on Writing Effective Digital Marketing Job Descriptions

By |2020-03-19T14:22:44-05:00March 19th, 2020|Digital Marketing|

It’s a rare hiring manager who doesn’t tell me that he or she wants the best and the brightest candidate available for their open positions. Of course. No one wants to settle for second banana. Problem is, traditional digital marketing position descriptions with their shopping list of required qualifications and specific platform "must haves" can [...]

I Need an Ecommerce Leader. I Have LinkedIn. Why Should I Hire A Recruiter to Find Me One?

By |2020-03-19T14:10:50-05:00March 19th, 2020|Digital Marketing|

Excellent question. I remember a hiring manager calling me sometime ago, as he was attemping to use LinkedIn to find prospective candidates for a VP of Marketing position.  He said he went through seemingless endless columns of names, looked at scores of profiles, and admitted to me that he was quite overwhelmed by it all. [...]