Yearly Archives: 2020

/2020

I Need an Ecommerce Leader. I Have LinkedIn. Why Should I Hire an Experienced Ecommerce Recruiter to Find Me One?

By |2020-10-26T09:14:16-05:00October 26th, 2020|Digital Marketing|

Excellent question. Last week I got a call from a Talent Acquisition Director at a company that is considering the use of a third party recruiter to help them hire a new VP of Ecommerce. I could tell from the tone of the discussion that she was not entirely sold on the idea of going "outside" [...]

Trends in Digital Marketing and Ecommerce Recruiting: A Report from the Trenches

By |2020-09-13T15:38:18-05:00September 13th, 2020|Digital Marketing|

These past nine months of 2020 have been unlike any period I have ever experienced since the beginning of my recruiting career more than 30 years ago.  The COVID crisis has turned the hiring landscape in digital marketing and ecommerce recruiting totally upside down. A year ago, certain specialties within digital marketing were in severe [...]

How to Achieve Digital Marketing and Ecommerce Success

By |2020-08-16T16:01:06-05:00August 16th, 2020|Digital Marketing|

                                                The demand for digital marketing talent continues to grow As we turn into the backstretch of 2020, I look back as I always do this time of year and look for trends in the kind of searches I conducted- specifically, areas where demand was strongest. This past year, even despite the onset [...]

Marketing Automation Tools and Careers

By |2020-08-09T21:35:40-05:00July 26th, 2020|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2020-08-09T21:37:17-05:00July 5th, 2020|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]

Digital Marketing Careers: Transitioning from Agency to Brand Side

By |2020-06-14T11:40:24-05:00June 14th, 2020|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]