The “Softer”​ Side of B2B Ecommerce: Influencing Skills

By | May 30th, 2019|Digital Marketing|

Data and analytics, technical acumen, and understanding the needs of the customer are what I call the "big three" hard skills required for success in B2B ecommerce. But sometimes overlooked when it comes to building your capabilities are the softer skills, specifically, influencing. The word "influencer" is frequently found on B2B ecommerce and digital marketing [...]