Monthly Archives: April 2018

//April

Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2019-07-31T13:55:42-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2019-07-31T13:56:16-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Hiring the right markting technology talent to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart [...]

Making Your Resume “MarTech” Ready

By |2019-07-31T13:57:04-05:00April 4th, 2018|Digital Marketing|

In one of my recent coaching sessions on Clarity.fm, I was asked by a Director-level Marketing candidate to review her resume and tell her whether or not I would consider her a strong “marketing technologist”, or MarTech as it is also called.  She was targeting her job search for marketing technology jobs. The term itself [...]