Monthly Archives: April 2018

//April

Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By | April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about career opportunities in digital marketing and ecommerce, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By | April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Hiring the right people to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of [...]

Making Your Resume “MarTech” Ready

By | April 4th, 2018|Digital Marketing|

In one of my recent coaching sessions on Clarity.fm, I was asked by a Director-level Marketing candidate to review her resume and tell her whether or not I would consider her a strong “marketing technologist”, or MarTech as it is also called.  She was targeting her job search for marketing technology jobs. The term itself [...]