Yearly Archives: 2018

/2018

“Must Ask Questions” for Ecommerce Hiring

By |2019-12-02T11:57:54-05:00September 3rd, 2018|Digital Marketing|

Asking yourself the right questions before you start the interviewing process is key when hiring ecommerce leaders. November and December traditionally ushers in my busiest season of the year when it comes to ecommerce executive recruiting. That was certainly the case in 2018, and there is no reason to believe this year will [...]

Transitioning from B2C to B2B Marketing: Busting the Myth

By |2019-11-23T13:14:02-05:00August 21st, 2018|Digital Marketing|

Prompted by the enormous response to my LinkedIn posting, “Can B2C’ers transition to B2B?,” I have created this truly unique resource- a comprehensive compilation of comments which addresses that question head on. As you'll see by reading these responses, the myth that B2C'ers simply cannot transition to business-to-business is not only busted, this posting tears [...]

Digital Marketing Headhunter Jerry Bernhart Speaks to Future Digital Marketing and Ecommerce Leaders

By |2019-11-23T13:16:27-05:00April 8th, 2018|Digital Marketing|

I was recently honored with the opportunity to speak to graduate students at the University of Minnesota Carlson School Management about digital marketing career opportunities, where Kathy Amundson teaches a class on digital commerce. These are the future leaders, the future movers and shakers, the future entrepreneurs and the future technology envelope pushers who will [...]

Presentation: How to Find Great MarTech Talent- “All About Marketing Tech”

By |2019-11-23T13:17:21-05:00April 8th, 2018|Digital Marketing|

Technological innovation has put marketing departments in a state of flux for the past decade, and that won't change any time soon. Marketing technology hiring to build a leading, technology-empowered marketing department isn't easy. It's entirely about balancing comfort zones vs. fear, strategic vision vs. tactical execution and stakeholder obligation. Jerry Bernhart of Bernhart Associates [...]