Monthly Archives: October 2017

//October

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2019-11-23T13:32:49-05:00October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]

CRM hiring is as Strong as Ever

By |2019-11-23T13:33:58-05:00October 29th, 2017|Digital Marketing|

As I embark on yet another search as a recruiter of Vice President-level CRM leaders, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank [...]

Success As a Loyalty Marketer

By |2019-11-23T13:36:54-05:00October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]