Monthly Archives: October 2017

CRM hiring is as Strong as Ever

By Jerry Bernhart|2021-05-04T20:49:59-05:00October 29th, 2017|Digital Marketing|

As I embark on yet another search as a recruiter of Vice President-level CRM leaders, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all [...]

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Success As a Loyalty Marketer

By Jerry Bernhart|2021-05-04T20:50:29-05:00October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks [...]

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