Monthly Archives: June 2017


Rethinking the Digital Marketing Job Description: Don’t Rely on “Must Haves”

By |2019-11-23T14:01:03-05:00June 25th, 2017|Digital Marketing|

It’s a rare hiring manager who doesn’t tell me that he or she wants the best and the brightest candidate for their open positions. Of course. No one wants to settle for second banana. Problem is, a traditional digital marketing position description with its shopping list of required qualifications and specific platform "must haves" can [...]

As the World Churns: 2017 Becoming a Year of Digital Marketing Transformation

By |2019-11-23T14:04:22-05:00June 14th, 2017|Digital Marketing|

Last fall, Forrester issued a set of predictions for 2017 in its report, “Dynamics That Will Shape The Future In The Age Of The Customer.” Among other things, the research organization predicted that 2017 would be a year of widespread digital marketing transformation and restructuring. Check that box: Fully half of my searches this year [...]