Monthly Archives: February 2017

//February

The Digital Marketing Manager: The “Sweet Spot” of Digital Commerce

By |2019-07-31T18:41:45-05:00February 12th, 2017|Digital Marketing|

People often ask me: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO Managers and email specialists, to thought leaders who can help transform more traditional companies into digital businesses. But if you measure it by the [...]

Facebook Earnings Underscores the Importance of Mobile Marketing Skills

By |2019-07-31T18:42:36-05:00February 4th, 2017|Digital Marketing|

Recently, I had occasion to meet with a long-time associate of mine who currently runs a $200 million dollar multichannel consumer products company. He was proud to share that under his watch, their ecommerce business had tripled in just under three years to nearly $90 million dollars.  Nearly one-half of that business, he added, was [...]