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Monthly Archives: February 2017

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Bernhart Associates Working Knowledge: The CMO of the Future

By |2021-06-06T20:29:46-05:00February 18th, 2017|Digital Marketing|

As I come off another executive-level marketing search, and think about what the CMO of the future will look like, it reminds me of the discussion I had with the CEO client during my initial intake meeting about how these roles have dramatically transitioned during my recruiting career.  We all know how changes in [...]

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Facebook Earnings Underscores the Importance of Mobile Marketing

By |2021-05-04T21:05:37-05:00February 4th, 2017|Digital Marketing|

Recently, I had occasion to meet with a long-time associate of mine who currently runs a $200 million dollar multichannel consumer products company. He was proud to share that under his watch, their ecommerce business had tripled in just under three years to nearly $90 million dollars.  Nearly one-half of that business, he added, [...]

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