Yearly Archives: 2017

/2017

Digital Marketing Cultural Transformation

By |2019-08-31T14:41:40-05:00December 24th, 2017|Digital Marketing|

I write a lot about the importance of digital marketing cultural transformation when it comes to recruiting and placing leaders in digital marketing and ecommerce. It was important when I first started recruiting senior marketing leaders some 28 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as [...]

What to Look For When Hiring a Vice President of Digital Marketing

By |2019-10-14T16:19:03-05:00November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted as a Vice President of Digital Marketing recruiter was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By |2019-08-27T21:11:07-05:00November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]

Digital Marketing Career Path: Transitioning from Agency to Brand Side

By |2019-08-31T14:49:18-05:00November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your career in digital commerce: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and [...]

Marketing Automation Tools and Careers

By |2019-10-14T16:21:43-05:00November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

B2B Digital Marketing Recruiting: Hiring B2B Ecommerce Specialists

By |2019-08-31T14:58:43-05:00October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities and that's leading to a steady rise [...]

CRM hiring is as Strong as Ever

By |2019-10-14T15:34:18-05:00October 29th, 2017|Digital Marketing|

As I embark on yet another search as a recruiter of Vice President-level CRM leaders, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank [...]

Digital Marketing and Ecommerce Recruiter Jerry Bernhart Talks About Career Progression

By |2019-08-31T20:21:06-05:00October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on Clarity.fm where I offer suggestions on resume construction and LinkedIn profiles, as well as career progression. I am often asked as a digital marketing and ecommerce recruiter: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do [...]

Success As a Loyalty Marketer

By |2019-07-31T17:33:16-05:00October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]