Yearly Archives: 2017

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Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By |2021-05-04T20:49:07-05:00November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing [...]

CRM hiring is as Strong as Ever

By |2021-05-04T20:49:59-05:00October 29th, 2017|Digital Marketing|

As I embark on yet another search as a recruiter of Vice President-level CRM leaders, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all [...]

Success As a Loyalty Marketer

By |2021-05-04T20:50:29-05:00October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks [...]

Digital Marketing Recruiting: Building the Utimate Marketing Team. Target Marketing Interviews Jerry Bernhart

By |2021-05-04T20:51:20-05:00July 2nd, 2017|Digital Marketing|

For those who may not have seen it, Target Marketing recently published a cover story on what to look when interviewing digital marketing candidates as you fill key digital marketing jobs and building your marketing dream team. The very insightful piece was written by Heather Fletcher, who is Senior Content Editor at Target Marketing [...]

New DMA Research Sheds Light On Important Digital Marketing Skills Required for Success

By |2021-05-04T20:52:28-05:00July 2nd, 2017|Digital Marketing|

“Information doesn’t travel at the word of mouth anymore. It travels at the speed of light.”    -Andy Russell, DMA Board Member and Founder of Trigger Media and Inside Hook. What a great quote from Andy. Not only is information traveling at the speed of light, but that data beam is bending and twisting and heading into [...]

Digital Marketing Transformation

By |2021-05-04T20:56:24-05:00June 14th, 2017|Digital Marketing|

Last fall, Forrester issued a set of predictions for 2017 in its report, “Dynamics That Will Shape The Future In The Age Of The Customer.” Among other things, the research organization predicted that 2017 would be a year of widespread digital marketing transformation and restructuring. Check that box: Fully half of my searches this [...]

Jerry Bernhart’s “A” List of Digital Marketing Education Programs

By |2021-05-04T20:57:06-05:00April 14th, 2017|Digital Marketing|

Here at Bernhart Associates Executive Search, I get requests from those who are new to the world of digital marketing and ecommerce asking for information on digital marketing education programs and introductory-level certification programs and other training options to help them prepare for their first foray into the exciting field of digital commerce. Programs [...]

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