Yearly Archives: 2017

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Cultural transformation in Digital Marketing

By | December 24th, 2017|Digital Marketing|

I write a lot about the importance of cultural transformation in digital marketing when it comes to recruiting and placing leaders in this specialty. It was important when I first started recruiting senior marketing leaders some 28 years ago, and cultural transformation in digital marketing is important today. In fact, candidates as well as employers [...]

The Vice President of Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in overall business strategy. Salaries for [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By | November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]

Digital Marketing Career Path: Transitioning from Agency to Brand Side

By | November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]

Interview Prep: Having Basic Marketing Automation Skills

By | November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

Holiday Digital Marketing and Ecommerce Hiring: The Most Wonderful Time of the Year

By | October 29th, 2017|Digital Marketing|

You might think that the last few months of the year would be a slow time for digital marketing and ecommerce hiring. After all, for many businesses, particularly those that sell consumer products, the crazy season is about to begin. But you might be surprised to know that the October through December period traditionally is [...]

The Growing Demand for B2B Digital Marketing and Ecommerce Specialists

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B digital marketing and ecommerce hiring. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities. Look at [...]

As CRM Enters its Third Decade, Demand for the Vice President of CRM is as Strong as Ever

By | October 29th, 2017|Digital Marketing|

See my sample job description for Vice President of CRM. As I embark on yet another search for a Vice  President of CRM, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as [...]

Digital Marketing and Ecommerce Career Progression

By | October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on where I offer suggestions on resume construction and LinkedIn profiles, as well as digital marketing and ecommerce career progression. I am often asked: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do I get to [...]

Success As a Loyalty Marketer

By | October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]