Monthly Archives: October 2016


Going “Wide” In Your Online eCommerce Recruiting Strategy

By | October 30th, 2016|Digital Marketing|

The new President and CEO of Procter & Gamble is not exactly the first person you think of when the topic turns to developing an ecommerce recruiting strategy to attract the best talent in digital marketing and ecommerce. Not to belittle his accomplishments, of course. Roger Taylor worked his way up to the top job [...]

Looking for an SEO Consultant? Watch for Red Flags!

By | October 30th, 2016|SEO|

“Good SEO consulting work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” - Jill Whalen One of the most common requests I get from employers looking for freelance help is for SEO consulting. The good ones are worth their weight in one of [...]

B2B Digital Sales: The Times They Are A Changing

By | October 17th, 2016|B2B Digital Marketing|

Call me old fashioned.  When I think of the B2B selling process, I think of hitting the road and meeting prospects in person; “wining and dining,” as it were. I still find it a bit perplexing that you can close large, complex deals absent face-to-face interaction- you know, that “look me in the eye and [...]

CRM Skills: The Critical Importance of Collaboration

By | October 16th, 2016|CRM|

What an amazing time to be in marketing. What an amazing time to be in CRM and to have the right CRM skills. As a major focus of mine for more than two decades, I’ve seen customer engagement evolve from the birth of the first SaaS vendor to the formation of in-house CRM Centers of [...]

The Use of Social Media in Hiring Decisions

By | October 16th, 2016|Social Media|

When it comes to searching for a new job, social media can work both ways. We all know how sites like LinkedIn, Facebook and Twitter can be great for networking, and we also know that employers use those same social networks to research candidates for their social media hiring. One of my candidates just learned [...]

The Resume Black Hole Still Lives: 25 Years Later

By | October 16th, 2016|Digital Marketing|

The resume black hole never goes away. Below is an excerpt from a candidate record I entered into an older, pre-internet recruiting database. Entry was made on January 23, 1992: “Candidate sent out approx. 80 resumes to ads in classifieds.  Got one interview, about a dozen rejection letters, the rest no response. Black hole. Says [...]