Monthly Archives: June 2016


Key Questions for Designing Digital Marketing Organizational Structure

By |2019-11-23T14:59:51-05:00June 18th, 2016|Digital Marketing|

Clients that have had more traditional marketing models often ask me: How should we organize for digital? Should we treat it as a completely separate functional unit, or should we integrate it into our existing marketing team? Or, in the case of billion dollar corporations, should we air drop digital experts into multiple business units [...]