Monthly Archives: June 2016

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Digital Marketing and Ecommerce Organizational Structure

By |2023-02-12T21:21:22-05:00June 18th, 2016|Digital Marketing|

Next to the job description, the second most important document for me in the executive recruitment process is the organizational chart of the marketing department. As you can imagine, after 27 years in executive search, I've pretty much seen it all- from highly hierarchical to super flat. I even remember one digital marketing organizational [...]

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The Rise of the CDO (aka “Cultural” Digital Officer)

By |2021-06-06T21:06:45-05:00June 12th, 2016|Digital Marketing|

With the recent completion of a Chief Digital Officer search, I thought it would be timely as an experienced  Chief Digital Officer recruiter to examine the growing demand for CDO’s (the rise of the Chief Digital Officer), and how success in these senior leadership roles is defined. I know that among the IR-500,  about [...]

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Eccomerce Recruiter Jerry Bernhart Salutes the Wizards of the Modern Marketing Era

By |2021-05-04T21:22:56-05:00June 11th, 2016|eCommerce|

For the first time as a Vice President Ecommerce recruiter, I am recruiting and placing VP Ecommerce leaders who are card-carrying members of the 15 year-club, those who have at least 15 years of experience or more with dot-coms. I am matching them up with a growing number of businesses that are asking for [...]

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