Monthly Archives: June 2016

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Key Questions for Designing Digital Marketing Organizational Structure

By |2019-09-29T14:15:50-05:00June 18th, 2016|Digital Marketing|

Clients that have had more traditional marketing models often ask me: How should we organize for digital? Should we treat it as a completely separate functional unit, or should we integrate it into our existing marketing team? Or, in the case of billion dollar corporations, should we air drop digital experts into multiple business units [...]

Chief Digital Officer Recruiter: The Rise of the CDO (aka “Cultural” Digital Officer)

By |2019-08-31T16:35:46-05:00June 12th, 2016|Digital Marketing|

With the recent completion of a Chief Digital Officer search, I thought it would be timely as an experienced  Chief Digital Officer recruiter to examine the growing demand for CDO’s (the rise of the Chief Digital Officer), and how success in these senior leadership roles is defined. I know that among the IR-500,  about a [...]