Monthly Archives: May 2016

Digital Marketing Organizational Structure in an Online World

By |2019-11-23T15:08:12-05:00May 9th, 2016|Digital Marketing|

Next to the job description, the second most important document for me in the executive recruitment process is the organizational chart of the marketing department. As you can imagine, after 27 years in executive search, I've pretty much seen it all- from highly hierarchical to super flat. I even remember one digital marketing organizational structure [...]

The Importance of Digital Marketing Critical Thinking Skills

By |2019-11-23T15:12:01-05:00May 1st, 2016|Digital Marketing, eCommerce|

Recently I returned from the Midwest Direct Marketing Conference in St. Louis, where I participated in several panel discussions and sat in on some very enlightening presentations. For one of the panel discussions, I had dusted off and updated a presentation I had given many years ago to members of the Direct Marketing Association. The [...]