Monthly Archives: May 2016

Digital Marketing Organizational Structure in an Online World

By | May 9th, 2016|Digital Marketing|

Next to the job description, the second most important document for me in the executive recruitment process is the organizational chart of the marketing department. As you can imagine, after 27 years in executive search, I've pretty much seen it all- from highly hierarchical to super flat. I even remember one digital marketing organizational structure [...]

The Challenges of Creating a Digital Culture

By | May 7th, 2016|Digital Marketing|

Recently I sat down with the President of a small B2B company about the need to hire a new digital product leader. The role represented a whole new level of leadership in digital product development for this particular business, so making the right cultural fit was mission critical (which is why I spent time on-site [...]

The Importance Digital Marketing Critical Thinking Skills

By | May 1st, 2016|Digital Marketing, eCommerce|

Recently I returned from the Midwest Direct Marketing Conference in St. Louis, where I participated in several panel discussions and sat in on some very enlightening presentations (click here to access some free presentation decks). For one of the panel discussions, I had dusted off and updated a presentation I had given many years ago [...]