Monthly Archives: May 2016

The Challenges of Creating a Digital Marketing Culture

By Jerry Bernhart|2021-05-04T21:23:26-05:00May 7th, 2016|Digital Marketing|

Recently I sat down with the President of a small B2B company about the need to hire a new digital product leader. The role represented a whole new level of leadership in digital product development for this particular business, so making the right cultural fit was mission critical (which is why I spent time [...]

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The Importance of Digital Marketing Critical Thinking Skills

By Jerry Bernhart|2021-05-04T21:23:59-05:00May 1st, 2016|Digital Marketing, eCommerce|

Recently I returned from the Midwest Direct Marketing Conference in St. Louis, where I participated in several panel discussions and sat in on some very enlightening presentations. For one of the panel discussions, I had dusted off and updated a presentation I had given many years ago to members of the Direct Marketing Association. [...]

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