People ask me every day: How’s the job market for marketers? What are employers looking for most, and where? What are the latest ecommerce and digital marketing recruiting hiring trends? As a highly visible and veteran headhunter in this space, online as well as offline, I have a pretty good perspective on things. I [...]
Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.” Marketers already know how the development of more advanced analytical tools in recent years- most notably artificial intelligence and machine learning- has given them a big boost in their decision-making firepower. But this particular report had a talent angle [...]
Over the past 27 years as an executive recruiter I have attended and participated in literally hundreds of conferences in multichannel and digital marketing as well as ecommerce. Webinars are great, but I also greatly enjoy attending events where subject matter experts gather together in once place, and like a Las Vegas buffet, you [...]
