Monthly Archives: February 2016


B2C And B2B: The Narrowing Skills Gap

By |2019-11-23T15:25:58-05:00February 29th, 2016|B2B Digital Marketing|

There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But B2B [...]

Loyalty Marketing: Looking For More Than Required Skills in 2014

By |2019-11-23T15:27:12-05:00February 22nd, 2016|Loyalty Marketing|

In January, 2014, the following by-lined article by Jerry Bernhart on must-have loyalty marketing skills appeared on Loyalty360, receiving thousands of views, shares and likes. It is reproduced here for your convenience. As a recruiter who has specialized in loyalty marketing skills for more than 20 years, I’ve worked from literally thousands of CRM and [...]

Data Science Recruiting: The Rise of the Data Scientist in Digital Marketing

By |2019-11-23T15:28:38-05:00February 19th, 2016|Data Science|

Back in the early 1990's when catalogers and direct mailers roamed the earth, I literally built my up-start executive search practice placing data analysts and statisticians. I recognized a hot niche in data science recruiting when I saw it. In my direct marketing hiring surveys which I conducted for more than 12 years, these Captains [...]

Opportunities in Paid Search

By |2019-11-23T15:30:05-05:00February 17th, 2016|Paid Media|

Recently, I’ve been receiving emails from recent college grads asking me about the future outlook and job opportunities in paid search. also referred to as PPC. I’m here to tell you as a paid search recruiter that the “outlook” is NOW- the field is on fire. I’m also here to tell you that it’s not [...]

Digital Marketing Executive Search: Now’s the Time for Digital Marketing Recruiting

By |2019-11-23T15:32:45-05:00February 9th, 2016|Digital Marketing, eCommerce|

If you’re a hiring manager, you may not realize it but you’re staring a rare opportunity in the face. Believe me, after being in the digital marketing executive search business for more than 2o years and surviving multiple recessions, a dot-com bust, market meltdowns, you name it, I recognize a good window of opportunity for [...]

Thinking about Careers in Ecommerce and Digital Marketing? The Time Is Now!

By |2019-11-23T15:42:16-05:00February 8th, 2016|Digital Marketing, eCommerce|

The outlook for careers in ecommerce and digital marketing has never been brighter. Just one generation ago, the internet was an obscure network of large computers used only by a small community of academic enthusiasts. Barely a handful of visionaries at the time predicted that someday the World Wide Web would play a major role [...]

A Vice President of Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By |2019-11-23T15:44:52-05:00February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]