There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B role. But [...]
In January, 2014, the following by-lined article by Jerry Bernhart on must-have loyalty marketing skills appeared on Loyalty360, receiving thousands of views, shares and likes. It is reproduced here for your convenience. As a recruiter who has specialized in loyalty marketing skills for more than 20 years, I’ve worked from literally thousands of CRM [...]
Back in the early 1990's when catalogers and direct mailers roamed the earth, I literally built my up-start executive search practice placing data analysts and statisticians. I recognized a hot niche in data science recruiting when I saw it. In my direct marketing hiring surveys which I conducted for more than 12 years, these [...]
When it comes to recruiting and hiring a SEO Manager, there's a lot more to look for than what's written on a job description. As a veteran SEO recruiter, I can tell you that job descriptions tell only part of the story, and not all hiring managers have a genuine knowledge of SEO to [...]
The outlook for careers in ecommerce and digital marketing has never been brighter. Just one generation ago, the internet was an obscure network of large computers used only by a small community of academic enthusiasts. Barely a handful of visionaries at the time predicted that someday the World Wide Web would play a major [...]
A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in [...]
