People often ask me as a digital media recruiter: What are the most common ecommerce and digital marketing jobs that companies are looking to fill right now? The answer is.…all of them. Employers currently have talent needs all across the digital ecosystem, from junior web analyst to User Experience Designer, and Digital Marketing Manager [...]
In the spirit of President Obama's State of the Union address last week, I’m here to tell you that as ecommerce executive recruiter who has specialized in the marketing field for some 27 years, the state of the union- as far as ecommerce and digital marketing jobs is concerned- is sound. In fact, it's [...]
Marketers know that professional-level content (including white papers, email newsletters, videos, webinars, or a blog) engages website visitors and stimulates prospects to re-tell the brand’s story and promote that brand through viral efforts. By offering content that offers genuine value rather than just serving up sales promotions, marketers drive awareness, generate leads, and convert those [...]
Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue [...]
