Yearly Archives: 2016

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Digital Marketing Placement: Thinking About Your Options in 2017? You’ve Come To The Right Place

By |2021-05-04T21:06:23-05:00December 25th, 2016|Digital Marketing|

Anyone who Follows me on LinkedIn already knows how often I talk about the bountiful opportunities in digital marketing careers that exist in ecommerce, and how employment in this space keeps surging every year. Just look at the number of digital marketing placement announcements I posted on my LinkedIn updates during 2016:  Easily 2X [...]

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Digital Marketing Recruitment Outlook

By |2021-05-04T21:07:32-05:00December 1st, 2016|Digital Marketing|

It’s December, when everyone’s thoughts turn to the coming winter, end of year bonuses and … should I be thinking about a career move with the New Year just around the corner?  It’s good to think often about your career, and not just during the Fall.  I talk and write a lot about building [...]

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Digital Marketing Agency Jobs That Are In Greatest Demand

By |2021-05-04T21:08:16-05:00November 9th, 2016|Digital Marketing|

Candidates often ask me: As a leading digital marketing agency recruiter, where do I see the strongest demand for talent on the agency side?  That’s a timely question with clients preparing their marketing strategies and budgets for 2017.  Several years ago while conducting research for my book, “Careers in Ecommerce and Digital Marketing,” I [...]

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Exclusive: The President of Brookstone Reveals His Secret To Success in Ecommerce and Digital Marketing

By |2021-05-04T21:09:04-05:00November 5th, 2016|Digital Marketing|

The recent headline in Internet Retailer said it all:  Brookstone Hires an Ecommerce Veteran As Its New CEO. How cool. An ecommerce guy gets the top spot at an iconic retailer. I’m sure that was an inspiring announcement for VP’s of Ecommerce everywhere who aspire to the C-Suite and ultimate success in ecommerce. For [...]

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The Advantages Of Being a Digital Marketing Freelancer While Working Full-Time

By |2021-05-04T21:09:40-05:00November 3rd, 2016|Digital Marketing|

Response from employer after I submitted a candidate for a Digital Marketing Director position: “Strong candidate, but it appears he’s doing work on the side. We have a policy here that prevents us from hiring a digital marketing freelancer. I want someone who’s going to focus their full attention on my business. I’m going [...]

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Going “Wide” In Your Online eCommerce Recruiting Strategy

By |2021-05-04T21:10:12-05:00October 30th, 2016|Digital Marketing|

The new President and CEO of Procter & Gamble is not exactly the first person you think of when the topic turns to developing an ecommerce recruiting strategy to attract the best talent in digital marketing and ecommerce. Not to belittle his accomplishments, of course. Roger Taylor worked his way up to the top [...]

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Watch for Red Flags When Hiring an SEO Consultant

By |2021-05-04T21:10:41-05:00October 30th, 2016|SEO|

“Good SEO consulting work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” - Jill Whalen As a leading SEO recruiter, one of the most common requests I get from employers looking for freelance help is for SEO consulting. The good ones are [...]

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The Times They Are A Changing in B2B Digital Sales

By |2021-05-04T21:11:17-05:00October 17th, 2016|B2B Digital Marketing|

Call me old fashioned.  When I think of the B2B selling process, I think of hitting the road and meeting prospects in person; “wining and dining,” as it were. I still find it a bit perplexing that you can close large, complex deals absent face-to-face interaction- you know, that “look me in the eye [...]

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CRM Skills: The Critical Importance of Collaboration

By |2021-05-04T21:11:50-05:00October 16th, 2016|CRM|

What an amazing time to be in marketing. What an amazing time to be in CRM and to have the right CRM skills. As a major focus of mine for more than two decades, I’ve seen customer engagement evolve from the birth of the first SaaS vendor to the formation of in-house CRM Centers [...]

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The Use of Social Media in Hiring Decisions

By |2021-05-04T21:13:24-05:00October 16th, 2016|Social Media|

When it comes to searching for a new job, social media can work both ways. We all know how sites like LinkedIn, Facebook and Twitter can be great for networking, and we also know that employers use those same social networks to research candidates for their social media hiring. One of my candidates just [...]

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