Monthly Archives: October 2015


Why the Future of Digital Marketing Jobs is Bright

By |2019-08-01T19:10:24-05:00October 18th, 2015|Digital Marketing|

Wal-Mart's announcement that it expects full year sales to be flat and earnings to decline in fiscal 2017 was one of those watershed moments that digital marketers will be talking about for months to come. To be clear, Wal-Mart stated that most of its forecast reduction would be due to the stronger dollar, increased operating [...]

What To Look For When Hiring An Ecommerce Leader

By |2019-08-01T19:11:20-05:00October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" [...]