Recently I received a call from a national apparel retail chain we all know, and they were interested in talking with me about a search for a Manager of CRM, their first such hire. What they really needed was a Director or a Vice President of CRM, but they just didn't know it yet. [...]
Wal-Mart's announcement that it expects full year sales to be flat and earnings to decline in fiscal 2017 was one of those watershed moments that digital marketers will be talking about for months to come. To be clear, Wal-Mart stated that most of its forecast reduction would be due to the stronger dollar, increased [...]
The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce [...]
