Mobile Marketing Skills For Success

By |2021-05-04T21:37:36-05:00September 27th, 2015|Mobile Marketing|

In my white paper, “From Cell Phone to Sell Phone: Hiring the Best Mobile Marketers,” which was published by the International Journal of Mobile Marketing, I outlined a number of key attributes employers look for when screening and interviewing candidates for mobile marketing-related positions.  Each and every one of the placements I have mad [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By |2021-06-06T21:50:18-05:00September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual [...]

Digital Marketing Technology Skills: Knowing Your Inner Geek

By |2021-05-04T21:39:16-05:00September 4th, 2015|Digital Marketing, marketing|

The advent of digital marketing has had a profound impact on the speed and reach of marketing campaigns.  Back in the days of more traditional marketing, technical skills got a lot less ink on marketing job descriptions than they do today, particularly at the higher levels.  A marketer responsible for print or TV advertising [...]

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