You’ve decided to take the plunge and start a digital marketing and ecommerce consultant practice. Your decision to go it alone might have been the result of months of deep soul searching or some sagacious advice from those you know and trust. Or perhaps you’re there because you lost your last job due to [...]
Long before there were mobile phones or tablets, long before there were PC’s or Mac’s, and long before there were any digital media jobs, there was a hand held cone shaped device called the megaphone. You still see them occasionally used by cheerleaders at high school or college football games, but that’s about it. [...]
In December 2013, I wrote a by-lined piece for MarketingProfs on the top digital marketing skills that employers would be looking for in digital marketers in 2014. It went on to receive thousands of views and became a blueprint for many smaller companies that were relatively new to the online world and looking for [...]
When I look at the resumes of those who now hold senior leadership positions in digital marketing, many got their first break working with an agency in various digital marketing agency jobs. Digital agencies blend creative with the latest online technology, usually in the context of integrated, sales-oriented campaigns. They run the gamut from [...]
Digital marketing and ecommerce executive recruitment has never been stronger. Indeed, digital marketing knowledge has become a "must-have" skill set in the marketing profession. One need look no further than online job posting sites to see firsthand the scope of opportunities that exist today. Enter "digital marketing" in the job search engine indeed.com, you'll [...]
In its latest list of the "100 Best Jobs", US News and World Report ranks occupations based on a number of criteria, including ability to learn and grow, job prospects, work-life balance and compensation. Among the 100 titles listed, no fewer than six include the word "analyst", and several of them have direct ties [...]
It takes an expert to manage the opportunities, the strategies, and the organizational challenges that businesses face in the digital era. Keeping up with fast-changing technology and consumer behavior is a full-time job. Enter the chief digital officer, a high-level position that is becoming increasingly common among multinational corporations in publishing, entertainment, retail, and [...]
