Yearly Archives: 2015


Demand for Digital Marketing Managers Remains Strong

By |2019-11-23T16:10:19-05:00November 1st, 2015|Digital Marketing|

Thinking about your hiring needs for 2016?  If you're thinking about hiring a Digital Marketing Manager- roughly 7-10 years experience- you should start thinking about it now. CareerCast has released its list of jobs that it predicts employers will have the most difficulty filling next year, and it comes as no surprise that Marketing Manager [...]

Vice President of Ecommerce Recruiter Jerry Bernhart Shares His Hiring Advice

By |2019-11-23T16:16:48-05:00October 2nd, 2015|eCommerce|

The Vice President of Ecommerce is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" [...]

Mobile Marketing Skills For Success

By |2019-11-23T16:18:26-05:00September 27th, 2015|Mobile Marketing|

In my white paper, “From Cell Phone to Sell Phone: Hiring the Best Mobile Marketers,” which was published by the International Journal of Mobile Marketing, I outlined a number of key attributes employers look for when screening and interviewing candidates for mobile marketing-related positions.  Each and every one of the placements I have mad as [...]

Web Analytics Recruiter Jerry Bernhart Shares His Interviewing Tips

By |2019-11-23T16:20:18-05:00September 15th, 2015|Digital Analytics|

Even though I focus mostly on recruiting and placing senior digital and multichannel marketers, I have a special place in my heart for analysts. Maybe that's because I took tons of math and statistics in college, or perhaps it's because I began my recruiting career recruiting circulation analysts for catalog clients back in the late [...]

Hiring for Your Digital Marketing Culture: One Key Question You Must Ask

By |2019-11-23T16:21:34-05:00September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good digital marketing culture fit with your organization? Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual stamp [...]

Digital Marketing Technology Skills: Knowing Your Inner Geek

By |2019-11-29T13:25:56-05:00September 4th, 2015|Digital Marketing, marketing|

The advent of digital marketing has had a profound impact on the speed and reach of marketing campaigns.  Back in the days of more traditional marketing, technical skills got a lot less ink on marketing job descriptions than they do today, particularly at the higher levels.  A marketer responsible for print or TV advertising didn't [...]